Digital Marketing Officer

Responsibilities:

• Develop and implement a social media strategy through, benchmarking, platform determination, research, audience identification and messaging.
• Create regular and meaningful content for all social media platforms, including editing, publishing and sharing content daily (texts, images, video or HTML) to boost customer engagement and inspire the target audience to take action.
• Layout and optimize the company’s social media pages on every platform to improve the visibility of the company’s social content.
• Review and update user-generated content to align with the moderation policy for each platform.
• Develop editorial calendars and coordinating schedules.
• Using analytical tools to capture and evaluate relevant social insights, metrics, best practices, and then using the data to monitor and assess the company’s online performance, presence and provide positive future outcomes.
• Collaboration with various departments such as sales, customer relations, among others to oversee company’s reputation, promote brand consistency, identify key planners and coordinate actions.
• Research opportunities for new social platforms and choose up-to-date processes that fit the audience’s needs.
• Handle bad reviews, and negative news.
• Develop and oversee meaningful connections and engage the audience through messaging and dialogue.
• Staying current on emerging trends and best practices in social media.
• Define, implement and oversee the most vital social media KPIs.
• Collaborate and communicate with designers, industry professionals, and influencers to ensure our content is engaging and informative while also establishing a strong network in relation to the brand.

Skills

Requirements and Skills:

To perform this job successfully, an individual must have a high energy level and be able to perform each essential duty in a timely and effective manner. The requirements listed below represent the minimum level of knowledge, skill and ability necessary:

· BS in Business, Marketing, or Digital Marketing.

• Fluency in social media: Hands-on skills and knowledge of multiple social media. Platforms and awareness of current trends.
• Excellent communication skills: Solid writing, editing, storytelling and presentation skills with a strong sense of who the segment audience is and how to meet their needs.
• Strong understanding of networking tools: Competence of networking tools that makes it possible to manage several social media accounts from a single dashboard.
• Computer and design skills: Experience using WordPress as well as other content management systems, along with working knowledge of HTML and Photoshop.
• Excellent time-management and organizational skills: Ability to manage time and prioritize multiple competing tasks and organize them, meet deadlines and achieve goals.
• Ability to think on their feet: Ability to confidently make the right decision at the spur of the moment.
• Ability to work well with others: Not only will the candidate be required to interact with the public through online platforms on behalf of the employer, but they may be required to meet with other departments to synchronize their efforts and resolve common issues.

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