Sr Web Analyst

Sr Web Analyst

الوصف الوظيفي

Sr Web Analyst| Digital Retail| Dubai

Overview of the role:

The BI Developer & Analyst is responsible for maintaining and troubleshooting the Digital Retail & Omnichannel Reporting. The ideal candidate is a subject matter expert in Google Analytics / Google Tag manager and Data Visualization/BI tool. The job holder is able to manage ad-hoc analysis requests, pro-actively generate relevant & actionable data driven insights.

What you will do:-

Description of Accountability:

• Work with cross-functional teams (performance marketing, CRM, UX, etc.) to understand their reporting & data needs, and subsequently translating these into easy to understand & actionable reports and insights.
• Deliver powerful, proactive insights to drive business. Be a good storyteller and proponent of data-oriented decision making using various communication formats – written, verbal, interactive etc.
• Oversee technical GA and GTM integration project for both websites and apps. This would include data layer implementation, custom events, SDK implementation and enhanced E-commerce.
• Strong understanding and implementation of various tools (e.g. advanced Excel, Tableau) as well as tools such as Google Analytics, Adjust etc.
• Design, build and standardize dashboards (in Google Analytics, Big Query, Tableau ) that result in consistent measurement across business functions.
• Forecasting key website metrics including traffic, conversion rate, AOV etc.
• Setup and automate marketing and commercial dashboards
• Make data driven recommendations for changes to improve the overall website & app
• Understanding of Performance Marketing channels and experience in Attribution Modelling in order to optimise website traffic & marketing budget allocation

المهارات

Required Skills to be successful:-

• Exceptional attention to detail and analytical mindset teamed with commercial awareness
• A good understanding of The Middle East / Asia marketplace
• Team player, able to interact and work with multiple stakeholders including marketing teams, site merchandisers, developers etc.
• Excellent communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences.
• Good knowledge and understanding of performance marketing channels and traffic behaviours

What equips you for the role:

• BA/BS in Computer Science or related technical or business Field (Engineering, Finance, Mathematics, Physics, Statistics, etc.).
• 5+ years hands on experience within analytics field, specifically using key tools such as Google Analytics, Firebase, Appsflyer/Adjust, BigQuery, Tableau.
• Expert user of Google Analytics (GA) including technical implementation of GA using Google Tag Manger.
• Excellent presentation & communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences.
• Experience with reporting, report automation, test/control measurement, pre/post analytics
• Thinking and Analytical Skills.
• Business Acumen
• Leadership Skills and Strategic Thinking
• Good communication skills
• Excellent relationship skills
• Accountability

تفاصيل الوظيفة

منطقة الوظيفة

الإمارات العربية المتحدة

قطاع الشركة

المحاسبة

طبيعة عمل الشركة

صاحب عمل (القطاع الخاص)

نوع التوظيف

دوام كامل

الراتب الشهري

غير محدد

عدد الوظائف الشاغرة

1

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