Sr Web Analyst

9 أكتوبر، 2022

0 4 2 دقائق

Sr Web Analyst

الوصف الوظيفي

Sr Web Analyst| Digital Retail| Dubai

Overview of the role:

The BI Developer & Analyst is responsible for maintaining and troubleshooting the Digital Retail & Omnichannel Reporting. The ideal candidate is a subject matter expert in Google Analytics / Google Tag manager and Data Visualization/BI tool. The job holder is able to manage ad-hoc analysis requests, pro-actively generate relevant & actionable data driven insights.

What you will do:-

Description of Accountability:

Work with cross-functional teams (performance marketing, CRM, UX, etc.) to understand their reporting & data needs, and subsequently translating these into easy to understand & actionable reports and insights.
Deliver powerful, proactive insights to drive business. Be a good storyteller and proponent of data-oriented decision making using various communication formats – written, verbal, interactive etc.
Oversee technical GA and GTM integration project for both websites and apps. This would include data layer implementation, custom events, SDK implementation and enhanced E-commerce.
Strong understanding and implementation of various tools (e.g. advanced Excel, Tableau) as well as tools such as Google Analytics, Adjust etc.
Design, build and standardize dashboards (in Google Analytics, Big Query, Tableau ) that result in consistent measurement across business functions.
Forecasting key website metrics including traffic, conversion rate, AOV etc.
Setup and automate marketing and commercial dashboards
Make data driven recommendations for changes to improve the overall website & app
Understanding of Performance Marketing channels and experience in Attribution Modelling in order to optimise website traffic & marketing budget allocation

المهارات

Required Skills to be successful:-

Exceptional attention to detail and analytical mindset teamed with commercial awareness
A good understanding of The Middle East / Asia marketplace
Team player, able to interact and work with multiple stakeholders including marketing teams, site merchandisers, developers etc.
Excellent communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences.
Good knowledge and understanding of performance marketing channels and traffic behaviours

What equips you for the role:

BA/BS in Computer Science or related technical or business Field (Engineering, Finance, Mathematics, Physics, Statistics, etc.).
5+ years hands on experience within analytics field, specifically using key tools such as Google Analytics, Firebase, Appsflyer/Adjust, BigQuery, Tableau.
Expert user of Google Analytics (GA) including technical implementation of GA using Google Tag Manger.
Excellent presentation & communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences.
Experience with reporting, report automation, test/control measurement, pre/post analytics
Thinking and Analytical Skills.
Business Acumen
Leadership Skills and Strategic Thinking
Good communication skills
Excellent relationship skills
Accountability