The Export Readiness Assessment Tool will address sector-specific market and capability requirements and will enable the JE team to
screen services sector companies for export readiness and enable companies to identify and access new markets.
develop support programs for companies to get them export ready and embark on B2B export journey.
incorporate the tool as part of the planned A/E Export Program that ERA will design to qualify and target A/E companies to export to the US Market and other high potential markets (Y2 Activity 3.1.18
Furthermore, ERA will work with the JE and select Trade Promotion Institutions (TPIs) such as INTAJ and A/E Business Council to build their capacity to utilize the tool sustainably in the future. It will also attempt to standardize buyer requirements from the demand side, which will be a step towards unifying and institutionalizing the assessment of service sector companies. JE will be the owner of the tool which it will use in coordination with stakeholders in each sector including AmCHam, A/E Business Council and INTAJ.
The two-services sector export readiness tool will enable JE, INTAJ, and the A/E Business Council to better assess and target services to potential exporters with the goal to screen 20 companies from each of the service sectors. It will also enable the JE to design services for service sector which will translate into higher exports. It will also facilitate the assessor to unveil export competitiveness barriers and gaps and design targeted interventions and programs to assist service companies on their export journey.
This activity will correspond to ERA indicator 2: percentage of USG assisted organizations with improved performance and indicator 3: number of governmental entities that implemented (new/upgraded) systems/tools/processes/working methods to improve (specific area of services/functions).
.png)