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Marketing and Promotional Plans <\/p>\n
\u00b7 Assist in building a marketing plan\/calendar for the different brands in close co-operation with the Marketing Manager\/Brand Manager and the Brand(s) marketing departments. <\/p>\n
\u00b7 Timely planning and execution of marketing events and activities. <\/p>\n
\u00b7 Follow-up closely with all parties (internal & external stakeholders) to ensure timely execution of the activities\/campaigns for each brand.<\/p>\n
\u00b7 Ensure brand positioning and image is as per the brand guidelines. <\/p>\n
\u00b7 Work closely with Visual Merchandiser to ensure the stores are well-merchandized and VM animation is in accordance to brand guidelines and campaign schedule. <\/p>\n
\u00b7 Plan and execute promotions by coordinating with retail\/commercial team. <\/p>\n
\u00b7 Conduct regular market and store visits to monitor competitors\u2019 activities, collect consumer insights and eventually propose ways to cater to customer demands. <\/p>\n
\u00b7 Define marketing objectives with the support of commercial team targeted towards VIP retention and acquiring new customers. <\/p>\n
\u00b7 Report the monthly marketing expenditure per brand and underline any budget excess or underspend. <\/p>\n
Stakeholder Relationships: <\/p>\n
\u00b7 Liaise with merchandiser on marketing campaigns to ensure stock arrives on time. <\/p>\n
\u00b7 Build good rapport with store teams, brand managers and other stakeholders in the company. <\/p>\n
\u00b7 Coordinate with suppliers and handle orders\/production of marketing material and BTL tools (leaflets\/ show cards\/ visuals\/ promotional assets etc.) Ensuring availability in line with the marketing\/promotional campaign. <\/p>\n
\u00b7 Negotiate the best rate with suppliers to ensure budget is being optimized efficiently. <\/p>\n
\u00b7 Manage relationship with different agencies. <\/p>\n
Media and PR Activities: <\/p>\n
\u00b7 Coordinate with media agency on media plans <\/p>\n
\u00b7 Brief the PR agency about the PR campaign <\/p>\n
\u00b7 Review content to ensure it\u2019s in line with the brand\u2019s tone of voice <\/p>\n
\u00b7 Forecast the Media plan by or not later than September each year <\/p>\n
\u00b7 Digital media will be handled by the Digital Marketing team. Contents deliverable is owned by the marketing executive in order to ensure the consistency of the image and the message on all touchpoints. <\/p>\n
Reports: <\/p>\n
\u00b7 Prepare post implementation report for each marketing\/promotional campaign, including ROI calculation and evaluation. <\/p>\n
\u00b7 Prepare quarterly reports with a recap on what took place in the quarter <\/p>\n
CRM: <\/p>\n
\u00b7 Manage SMS and Newsletter content to give directions to the CRM manager <\/p>\n
\u00b7 Support the CRM Manager in segmentation and cohort analysis <\/p>\n
\u00b7 Coordinate with the CRM Manager quarterly objectives with the support of commercial team targeted towards VIP retention and new customers acquisition <\/p>\n
\u00b7 Follow with the CRM Manager the customer database update with the support from shop floors to ensure enriched data collection <\/p>\n
SUPERVISION REQUIRED\/GIVEN: <\/p>\n
\u00b7 Receives general supervision from the Marketing Manager <\/p>\n
\u00b7 Exercises functional and technical supervision over lower level sales staff. <\/p>\n
1. Requirement open for Arab nationals. <\/p>\n
2. 4-5 years of experience in marketing; min. 3 years in luxury retail is ideal.<\/p>\n
3. Experience managing multiple campaigns and stakeholders. Multiple brands is a plus<\/p>\n
4. Experience in executing online and offline marketing initiatives<\/p>\n
5. Strong understanding of customer and market dynamics<\/p>\n