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Responsibilities:<\/p>\n
\u00b7 Continually optimize PPC campaigns to make the most of the ad budget.<\/p>\n
\u00b7 Actively measure and execute A\/B split testing for ad copy and landing pages to ensure optimal campaign performance.<\/p>\n
\u00b7 Provide ongoing actionable insights into campaign performance to the team utilizing google data studio.<\/p>\n
\u00b7 Stay on top of the latest trends in PPC advertising.<\/p>\n
\u00b7 Be accountable for meeting ROAS targets and develop insights\/tactics that will increase revenues month-over-month and YoY<\/p>\n
\u00b7 Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics<\/p>\n
\u00b7 Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy<\/p>\n
\u00b7 collaborate with our Washington D.C. based team during eastern standard time zone business hours with daily campaign and performance updates<\/p>\n
Qualifications:<\/p>\n
\u00b7 minimum bachelor's degree<\/p>\n
\u00b7 3+ years of business to consumer PPC experience<\/p>\n
\u00b7 Expert knowledge of Google analytics, adWords, Admanager and tag manager.<\/p>\n
\u00b7 google adwords certified<\/p>\n
\u00b7 google analytics experience<\/p>\n
\u00b7 experience with A\/B split testing <\/p>\n
\u00b7 digital marketing experience<\/p>\n
\u00b7 Advanced proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs and increasing ROAS.<\/p>\n
\u00b7 Experienced in delivering improvements in cost per acquisition across digital channels and campaigns <\/p>\n
\u00b7 Data-driven mindset focused on optimizing day-to-day performance. <\/p>\n
\u00b7 American Passport or Green Card would be a plus<\/p>\n