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Responsibilities:<\/p>\n
\u00b7 Works closely with Washington DC based marketing leaders and channel owners to assess needs, develop content marketing strategies to support team priorities, and create and\/or refine content based on established company goals, target audiences, and buyer personas <\/p>\n
\u00b7 Work with our internal content teams to develop content that supports lead generation, company value prop, website, brand messaging\/awareness, customer retention and upsell, and other related initiatives <\/p>\n
\u00b7 Exceed SEO growth traffic and revenue targets, driving double-digit annual growth <\/p>\n
\u00b7 Ensure we follow SEO best practices, from on-page content to technical approach <\/p>\n
\u00b7 Optimizing on-page copy for semantic relevance and long-tail keyword targets <\/p>\n
\u00b7 Implementing technical SEO best practices, such as canonicalization and redirection <\/p>\n
\u00b7 Planning and executing link-building initiatives <\/p>\n
\u00b7 Conducting site-wide SEO audits with minimal assistance <\/p>\n
\u00b7 Spotting errors in page code and recommending corrections <\/p>\n
\u00b7 Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns <\/p>\n
\u00b7 Manage, create and optimize local map listings on Google My Business and citations <\/p>\n
\u00b7 Performing keyword research on an ongoing basis and identify uncover SEO keyword gaps to develop a pipeline of high-performing web pages <\/p>\n
\u00b7 Building content strategy aligned with SEO and internal linking practices<\/p>\n
\u00b7 Analyzing, tracking, and reporting on overall organic search performance, using data to report progress on key initiatives with insights that will shape future SEO strategies <\/p>\n
Required Skills:<\/p>\n
\u00b7 2+ years related experience in Organic Search\/SEO with a top brand and\/or agency strongly preferred.<\/p>\n
\u00b7 A strong understanding of SEO strategies and the business models of search platforms (Google, Microsoft, Amazon and Apple) <\/p>\n
\u00b7 Experience with search technologies and platforms (Google Search Console, STAT, Screaming Frog, AHrefs, SEMRush, Bing Webmaster Tools, etc) <\/p>\n
\u00b7 Knowledge and proficiency with Microsoft Excel and PowerPoint, Data Visualization tools (Tableau, PowerBI, etc) <\/p>\n
\u00b7 Bachelor's degree or equivalent work experience<\/p>\n
\u00b7 Must be experienced with CRAFT CMS<\/p>\n
\u00b7 American Passport or Green Card would be a plus<\/p>\n