PPC manager<\/h3>\n

Responsibilities:<\/p>\n

\u00b7 Continually optimize PPC campaigns to make the most of the ad budget.<\/p>\n

\u00b7 Actively measure and execute A\/B split testing for ad copy and landing pages to ensure optimal campaign performance.<\/p>\n

\u00b7 Provide ongoing actionable insights into campaign performance to the team utilizing google data studio.<\/p>\n

\u00b7 Stay on top of the latest trends in PPC advertising.<\/p>\n

\u00b7 Be accountable for meeting ROAS targets and develop insights\/tactics that will increase revenues month-over-month and YoY<\/p>\n

\u00b7 Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics<\/p>\n

\u00b7 Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy<\/p>\n

\u00b7 collaborate with our Washington D.C. based team during eastern standard time zone business hours with daily campaign and performance updates<\/p>\n

Skills<\/p>\n

Qualifications:<\/p>\n

\u00b7 minimum bachelor's degree<\/p>\n

\u00b7 3+ years of business to consumer PPC experience<\/p>\n

\u00b7 Expert knowledge of Google analytics, adWords, Admanager and tag manager.<\/p>\n

\u00b7 google adwords certified<\/p>\n

\u00b7 google analytics experience<\/p>\n

\u00b7 experience with A\/B split testing <\/p>\n

\u00b7 digital marketing experience<\/p>\n

\u00b7 Advanced proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs and increasing ROAS.<\/p>\n

\u00b7 Experienced in delivering improvements in cost per acquisition across digital channels and campaigns <\/p>\n

\u00b7 Data-driven mindset focused on optimizing day-to-day performance. <\/p>\n

\u00b7 American Passport or Green Card would be a plus<\/p>\n

\u0627\u0636\u063a\u0637 \u0647\u0646\u0627 \u0644\u0644\u062a\u0642\u062f\u0645 \u0644\u0644\u0648\u0638\u064a\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0635\u0644\u064a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PPC manager
\n Responsibilities:
\n\u00b7 Continually optimize PPC campaigns to make the most of the ad budget.
\n\u00b7 Actively measure and execute A\/B split testing for ad copy and landing pages to ensure optimal campaign performance.
\n\u00b7 Provide ongoing actionable insights into campaign performance to the team utilizing google data studio.
\n\u00b7 Stay on top of the latest trends in PPC advertising.
\n\u00b7 Be accountable for meeting ROAS targets and develop insights\/tactics that will increase revenues month-over-month and YoY
\n\u00b7 Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics
\n\u00b7 Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy
\n\u00b7 collaborate with our Washington D.C. based team during eastern standard time zone business hours with daily campaign and performance updates
\nSkills
\nQualifications:
\n\u00b7 minimum ba..<\/p>\n","protected":false},"author":1,"featured_media":144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":"","footnotes":""},"categories":[38,3],"tags":[],"class_list":["post-55532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-38","category-3"],"jetpack_featured_media_url":"https:\/\/wathefty.com\/jobs\/wp-content\/uploads\/2021\/12\/\u0648\u0638\u0627\u0626\u0641-\u0627\u0644\u0623\u0631\u062f\u0646.png","_links":{"self":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts\/55532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/comments?post=55532"}],"version-history":[{"count":0,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts\/55532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/media\/144"}],"wp:attachment":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/media?parent=55532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/categories?post=55532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/tags?post=55532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}