Purpose of the role:<\/strong><\/p>\n

Responsible for:<\/strong><\/p>\n

\n
• Growing revenue to targets, managing multiple brands and aggregators<\/li>\n
• Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.)<\/li>\n
• Maximize the aggregator platform efficiency to capture and process the orders <\/li>\n<\/ul>\n

  <\/p>\n

  Scope:<\/strong><\/p>\n

  Americana Restaurant Business <\/strong><\/p>\n

  \n
  • Multiple Brand verticals: KFC- Hardee\u2019s- CDR- Growth Segment<\/li>\n
  • 1 Country cluster: KSA <\/li>\n
  • Manage multiple aggregator X brand country combination \u2013 varying from scale aggregators like Talabat & Deliveroo<\/li>\n
  • Own Marketing budget on aggregators along with marketing team.<\/li>\n<\/ul>\n

    <\/p>\n

    Strategic Accountabilities:<\/strong><\/p>\n

    \n
    • Define the growth strategy for each brand and aggregator, under your responsibility.<\/li>\n
    • Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals<\/li>\n
    • Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets. <\/li>\n<\/ul>\n

      <\/p>\n

      Operational Accountabilities:<\/strong><\/p>\n

      Aggregator Operations responsibilities<\/strong><\/p>\n

      \n
      • Lead aggregator operations management with internal operation stakeholders.<\/li>\n
      • Streamline ways of working with aggregators including IT projects.<\/li>\n
      • Be custodian of Marketing spends on aggregators and drive it for best ROI for business.<\/li>\n<\/ul>\n

        Project management responsibilities<\/strong><\/p>\n

        \n
        • Provide\/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)<\/li>\n
        • Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs<\/li>\n
        • Report & articulate status\/progress of respective projects\/tasks\/responsibilities \u2013 in formal\/informal settings<\/li>\n<\/ul>\n

          Commercial responsibilities<\/strong><\/p>\n

          \n
          • Forecast annual sales and transaction targets with monthly\/weekly\/daily breakdowns<\/li>\n
          • Create monthly\/weekly marketing plans to achieve forecasts, with careful consideration of brand\/channel cannibalization<\/li>\n
          • Minimize the marketing spend on aggregators and maximize conversions\/RoI<\/li>\n
          • Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)<\/li>\n
          • Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator<\/li>\n
          • Liaise with Brand, FPA and franchisor teams to ensure buy-in\/approvals\/DoA for all forecasts & growth plans<\/li>\n<\/ul>\n

            Guest experience responsibilities<\/strong><\/p>\n

            \n
            • Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them<\/li>\n
            • Create intervention projects required to address any guest experience deviations and liaise with Brand\/HD\/CC ops team<\/li>\n<\/ul>\n

              Other support responsibilities<\/strong><\/p>\n

              \n
              • Define the aggregator roll-out playbook, when launching new aggregators \u2013 address all the aspects of the deployment that can impact the commercials or guest experience<\/li>\n
              • Support the Brand\/HD\/CC ops team on aggregator channel initiatives, if required<\/li>\n<\/ul>\n

                Qualification & Experience:<\/strong><\/p>\n

                Qualifications:<\/strong><\/p>\n

                \n
                • Bachelors in Marketing<\/li>\n
                • Any additional training in analytics and\/or excel modelling<\/li>\n<\/ul>\n

                  Experience:<\/strong><\/p>\n

                  \n
                  • 6-8 years\u2019 experience in an e-commerce\/agency\/multi-retail company, in a revenue\/growth driving role<\/li>\n<\/ul>\n

                    \u0644\u0644\u062a\u0642\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u0629<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                    Purpose of the role:
                    \nResponsible for:
                    \nGrowing revenue to targets, managing multiple brands and aggregatorsMinimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.)Maximize the aggregator platform efficiency to capture and process the orders <\/p>\n

                    Scope:
                    \nAmericana Restaurant Business
                    \nMultiple Brand verticals: KFC- Hardee\u2019s- CDR- Growth Segment1 Country cluster: KSA Manage multiple aggregator X brand country combination \u2013 varying from scale aggregators like Talabat & DeliverooOwn Marketing budget on aggregators along with marketing team.<\/p>\n

                    Strategic Accountabilities:
                    \nDefine the growth strategy for each brand and aggregator, under your responsibility.Build the relationship with the aggregator, supporting senior management during negotiations & contract renewalsAct as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets. <\/p>\n

                    Operational Accountabilities:
                    \nAggregator Operations responsibilities
                    \nLead aggrega..<\/p>\n","protected":false},"author":2,"featured_media":40604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":"","footnotes":""},"categories":[38,3],"tags":[],"class_list":["post-482148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-38","category-3"],"jetpack_featured_media_url":"https:\/\/wathefty.com\/jobs\/wp-content\/uploads\/2022\/07\/\u0648\u0638\u0627\u0626\u0641-\u0627\u0644\u0623\u0631\u062f\u0646.png","_links":{"self":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts\/482148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/comments?post=482148"}],"version-history":[{"count":0,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/posts\/482148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/media\/40604"}],"wp:attachment":[{"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/media?parent=482148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/categories?post=482148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wathefty.com\/jobs\/wp-json\/wp\/v2\/tags?post=482148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}