Retail Product ManagerObjective of the job:
Administrative and executive supervision of subordinate functions, participation in the study and development of the personal product \/ loans in Bank of Jordan and the external branches provided by the bank to its customers of all categories and the innovation of new services to keep pace with developments in the market and to meet the needs of customers to raise their level of satisfaction in order to enhance the bank\u2019s competitive position and increase its market share.
Responsibilities:
1. Determines the objectives of the units and the subordinate divisions in conjunction with them, ensures the efficiency of the implementation of the work mechanism with the required speed and accuracy, administratively supervises their performance and evaluation, and determines and distributes their vacations with the aim of continuing work at all times.
2. Designs\/develops\/introduces the personal loan product and services provided by the bank to customers (current and targeted) in their various segments according to the specific customer needs of each segment and in line with the bank\u2019s strategic directions, based on market studies on competitors\u2019 products and services and identifying strengths and weaknesses in terms of specifications, conditions, pricing and repayment mechanism compared to the bank\u2019s services and products.
3. Monitors and analyzes market developments and competing sectors, participates in proposing \/ developing \/ developing new services and products for the personal loan product based on market studies on competitors\u2019 products and services, analyzing product data and customer needs, comparing them with the services and products provided, and providing the necessary studies and recommendations to his direct supervisor in order to reach a distinctive competitive position for the bank.
4. Supervises \/ follows up the performance of the programs of personal loan products offered in Bank of Jordan and foreign branches and follows up the observations about them in a periodic form of follow-up pricing and comparison with the banking market and the profitability \u2026 etc. and supervises the study of the volume of sales of these products and the dues resulting from them according to the prescribed segments and supervises the identification of problems and obstacles associated with them to redesign to ensure the achievement of their objectives and increase profitability and prepares studies on them and submits them to the direct supervisor.
5. Proposes ideas and initiatives aimed at increasing the profitability of the personal loan product in Bank of Jordan and foreign branches by re-studying the interest and commissions \/ preparing advertising campaigns \/ loyalty programs \u2026 etc. through the use of all available means and methods and through the continuous search for the best international practices in this regard and proves the recommendations for them and passes them to the direct supervisor.
6. Follows up the development of advertising plans related to the bank\u2019s products and services of personal loan products, the estimated budgets related to them, and the creative promotional ideas of the product, and follows up the results of advertising campaigns related to them in all advertising means (Online and Offline) \/ various social media \/ digital marketing means on the scheduled dates in coordination with the Promotion Unit.
7. Supervises \/ prepares reports related to the performance of personal loan products for the purposes of improving and developing these products and submits them to the direct supervisor to ensure that they achieve the desired objectives.
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