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Responsibilities : <\/p>\n
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\u2022Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door<\/p>\n
\u2022Deploy successful marketing campaigns and own their implementation from ideation to execution<\/p>\n
\u2022Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis<\/p>\n
\u2022Produce valuable and engaging content for our website and blog that attracts and converts our target groups<\/p>\n
\u2022Build strategic relationships and partner with key industry players, agencies and vendors<\/p>\n
\u2022Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely<\/p>\n
\u2022Oversee and approve marketing material, from website banners to hard copy brochures and case studies<\/p>\n
\u2022Measure and report on the performance of marketing campaigns, gain insight and assess against goals<\/p>\n
\u2022Analyze consumer behavior and adjust email and advertising campaigns accordingly<\/p>\n
Requirements and skills : <\/p>\n
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\u2022Demonstrable experience in marketing together with the potential and attitude required to learn<\/p>\n
\u2022Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate<\/p>\n
\u2022Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)<\/p>\n
\u2022Experience in setting up and optimizing Google Adwords campaigns<\/p>\n
\u2022Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets<\/p>\n
\u2022A sense of aesthetics and a love for great copy and witty communication<\/p>\n
\u2022Up-to-date with the latest trends and best practices in online marketing and measurement<\/p>\n
\u2022BSc\/MSc degree in Marketing or related field<\/p>\n