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Company Description<\/p>\n
Publicis Media MENA is seeking a professional with 0-1-year of hands-on experience with AdTech\/ MarTech\/ ETL , to be a Tag Management Solutions, Site\/App Analytics, DMP specialist servicing across Publicis Media brand agencies and other practices. The position plays a vital role in propagating DMP, Site\/App analytics best practices, cross-functional consistency and elevating the capabilities across our clients\u2019 MarTech stack.<\/p>\n
Job Description<\/p>\n
\u25cf Provide MarTech services to clients across Publicis Media MENA brand agencies, including but not limited to, Starcom, Spark Foundry and Zenith.<\/p>\n
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\u25cf Support the MarTech Manager in the following areas:<\/p>\n
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\u25cb Deploy\/ implement or get up to speed with new AdTech\/ MarTech tools as and when required.<\/p>\n
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\u25a0 Tag Management Solutions: Google Tag Manager, Dynamic Tag Manager, Tealium<\/p>\n
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\u25a0 Site Analytics solutions: Google Analytics, Adobe Analytics<\/p>\n
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\u25a0 App analytics solutions: Firebase, Adjust<\/p>\n
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\u25a0 ETL: Build pipeline to extract, transform and load data from client\u2019s systems into DMP\/ Ad Server\/ Web Analytics systems<\/p>\n
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\u25cb Recognize opportunities to:<\/p>\n
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\u25a0 Elevate a client\u2019s capabilities in campaign execution to improve campaign performance and ultimately drive their business KPIs.<\/p>\n
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\u25a0 Sell TAAG services to clients to drive their business KPIs and deliver organic growth for TAAG.<\/p>\n
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\u25cb Service MarTech based solution consulting, onboarding, strategy and technical implementation.<\/p>\n
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\u25cb Evangelize and propagate a single taxonomy across and audience activation that will require cross-practice collaboration.<\/p>\n
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\u25cb Train brand agency client teams in DMP audience strategy as a part of the overarching campaign planning to ensure they are self-sufficient, where necessary, and are comfortable with the technology used for their clients.<\/p>\n
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\u25cb Train brand agency client teams in relevant AdTech\/ MarTech tools to ensure they are self-sufficient and comfortable with the technology used for their clients.<\/p>\n
Qualifications<\/p>\n
\u25cf Bachelor's degree in Computer Science, Engineering, Sciences or equivalent practical experience.<\/p>\n
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\u25cf 0-1 year of hands-on experience with AdTech and MarTech.<\/p>\n
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\u25cf Strong technical aptitude and client servicing skills, as well as deep knowledge of the prominent AdTech and MarTech:<\/p>\n
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\u25cb Hands on experience with Tag Management Systems (Google Tag Manager, Adobe DTM, Tealium)<\/p>\n
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\u25cb Working knowledge with site analytics tools such as Google Analytics, Adobe Analytics<\/p>\n
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\u25cb Hands on experience with DMPs, particularly Oracle BlueKai or Adobe Audience Manager in audience strategy, audience & campaign performance analysis, technical setups (taxonomy, 1P\/ 2P data ingestion, destinations\/ integrations, segmentation\/ trait\/ audience building)<\/p>\n
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\u25cf Proficient analytical and Excel skills.<\/p>\n
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\u25cb Bonus Experience: Python, JavaScript, SQL and cloud services e.g. BigQuery.<\/p>\n
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\u25cf Experience as a customer-facing technical solution consultant, with:<\/p>\n
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\u25cb High attention to detail,<\/p>\n
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\u25cb Experience in critical problem-solving and data management techniques,<\/p>\n
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\u25cb Ability to influence internally and externally to facilitate adoption of technology and best practices.<\/p>\n
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\u25cb Strong communication, editing and writing skills.<\/p>\n
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\u25cf Ability to work in a fast-pace, collaborative and team-oriented environment, including:<\/p>\n
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\u25cb Experience working with a cross-functional and geographically dispersed team and customer base.<\/p>\n
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\u25cb Managing tasks and time commitments to meet project deadlines<\/p>\n
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\u25cb And keeping up with changing priorities and adhering to standardized processes and procedures.<\/p>\n
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