Senior Vice President, B2B Marketing, Cyber & Intelligence

13 سبتمبر، 2022

0 4 3 دقائق

الوصف الوظيفي

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Senior Vice President, B2B Marketing, Cyber & Intelligence
Overview:
The Cyber & Intelligence solutions group (C&I) leads Mastercard’s efforts to develop new customer solutions that build trust in the converging worlds of physical-world payments, digital payments, and cybersecurity.
C&I provides solutions in the areas of cybersecurity, digital identity, artificial intelligence, Internet of Things, and fraud management. Our customers include issuers, acquirers, merchants, processors, governments, and consumers. We are creating competitive advantage for Mastercard through the innovation of highly differentiated new solutions.
C&I has completed several successful acquisitions and inorganic growth continues to be a key element of our future strategy.
This position will report to the SVP Strategy & Marketing and will partner closely with the leadership team of C&I and be responsible for:
• Building a world-class demand generation marketing capability to power future revenue growth for C&I
• Leading the continued development of a pan-C&I Marketing organization that integrates marketing capabilities from each of our acquisitions
• Driving incremental revenue by developing a clear B2B Marketing strategy across the entire C&I business
• Overseeing the design and execution of integrated demand generation programs utilizing all available marketing channels and tactics, including direct/outbound marketing, SEO/SEM, in-persona and virtual events, webinars, advertising, industry research downloads and content syndication, trade media sponsorships, channel marketing programs, and targeted media relations.
• Building a unified marketing and messaging platform to position Mastercard’s C&I Services as industry leaders
Role
• Lead marketing program strategy, implementation, customer targeting, activations, lead generation activities, channel and partner marketing.
• Design a comprehensive demand generation strategy, which includes plans for verticals and market segments
• Collaborate with C&I product teamsg to position our features and innovation to benefit new and existing customers and differentiate the company from competition.
• Partner closely with the Sales team to ensure alignment on strategy, resources, messaging, and KPIs.
• Working closely with Mastercard communications team members, lead development and execution of awareness-building programs including advertising, public relations, analyst relations and social media.
• Build out a solid sales support infrastructure that includes online, printed content and sales tools kit (ROI, use cases, templates).
• Increase thought leadership and brand recognition within our potential customer base, analyst community and relevant segments
• Lead a global team of 20+ marketing experts
All about you
• Strategic thinker with strong marketing and analytical skills with the ability to translate findings into actionable recommendations and lead execution
• Strong interpersonal skills and the ability to influence others, build consensus and implement a vision
• Exceptional written and verbal communication skills in English
• Advanced ability to use and implement marketing technologies including CRM systems, Adobe Creative Suite, Marketing Automation software and lead scoring
• Ambition to build world-class B2B marketing organization
• Deep understanding of customer and market dynamics
• Powerful presenter who is highly credible and persuasive
• Entrepreneurial mind-set, analytical and data-driven
• Strategic thinker with strong executive presence and communication skills
• Results orientated, motivated by success, and achievement and be able to execute on multiple projects simultaneously.
• Pragmatic leader, transformational change agent who is calm under pressure
• Highly collaborative and flexible team player willing to pitch in and support the wider team where required
• International travel required

COVID-19 Considerations

In many locations, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in our NYC offices, as required by law, only individuals who have been fully vaccinated against COVID-19 will be permitted inside Mastercard offices unless a reasonable accommodation has been approved in advance.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.