Marketing Executive
Marketing Executive
الوصف الوظيفي
Marketing and Promotional Plans
· Assist in building a marketing plan/calendar for the different brands in close co-operation with the Marketing Manager/Brand Manager and the Brand(s) marketing departments.
· Timely planning and execution of marketing events and activities.
· Follow-up closely with all parties (internal & external stakeholders) to ensure timely execution of the activities/campaigns for each brand.
· Ensure brand positioning and image is as per the brand guidelines.
· Work closely with Visual Merchandiser to ensure the stores are well-merchandized and VM animation is in accordance to brand guidelines and campaign schedule.
· Plan and execute promotions by coordinating with retail/commercial team.
· Conduct regular market and store visits to monitor competitors’ activities, collect consumer insights and eventually propose ways to cater to customer demands.
· Define marketing objectives with the support of commercial team targeted towards VIP retention and acquiring new customers.
· Report the monthly marketing expenditure per brand and underline any budget excess or underspend.
Stakeholder Relationships:
· Liaise with merchandiser on marketing campaigns to ensure stock arrives on time.
· Build good rapport with store teams, brand managers and other stakeholders in the company.
· Coordinate with suppliers and handle orders/production of marketing material and BTL tools (leaflets/ show cards/ visuals/ promotional assets etc.) Ensuring availability in line with the marketing/promotional campaign.
· Negotiate the best rate with suppliers to ensure budget is being optimized efficiently.
· Manage relationship with different agencies.
Media and PR Activities:
· Coordinate with media agency on media plans
· Brief the PR agency about the PR campaign
· Review content to ensure it’s in line with the brand’s tone of voice
· Forecast the Media plan by or not later than September each year
· Digital media will be handled by the Digital Marketing team. Contents deliverable is owned by the marketing executive in order to ensure the consistency of the image and the message on all touchpoints.
Reports:
· Prepare post implementation report for each marketing/promotional campaign, including ROI calculation and evaluation.
· Prepare quarterly reports with a recap on what took place in the quarter
CRM:
· Manage SMS and Newsletter content to give directions to the CRM manager
· Support the CRM Manager in segmentation and cohort analysis
· Coordinate with the CRM Manager quarterly objectives with the support of commercial team targeted towards VIP retention and new customers acquisition
· Follow with the CRM Manager the customer database update with the support from shop floors to ensure enriched data collection
SUPERVISION REQUIRED/GIVEN:
· Receives general supervision from the Marketing Manager
· Exercises functional and technical supervision over lower level sales staff.
الوصف الوظيفي
المهارات
1. Requirement open for Arab nationals.
2. 4-5 years of experience in marketing; min. 3 years in luxury retail is ideal.
3. Experience managing multiple campaigns and stakeholders. Multiple brands is a plus
4. Experience in executing online and offline marketing initiatives
5. Strong understanding of customer and market dynamics
المهارات
تفاصيل الوظيفة
- منطقة الوظيفة
- الكويت, الكويت
- قطاع الشركة
- وكالات التوظيف; الساعات والسلع الفاخرة
- طبيعة عمل الشركة
- شركة توظيف
- الدور الوظيفي
- التسويق والعلاقات العامة
- نوع التوظيف
- دوام كامل
- الراتب الشهري
- غير محدد
- عدد الوظائف الشاغرة
- 1
تفاصيل الوظيفة
المرشح المفضل
- منطقة الإقامة
- الكويت
- الجنسية
- الدول العربية
