SEO Manager

8 سبتمبر، 2022

0 42 دقيقة واحدة

SEO Manager

الوصف الوظيفي

Responsibilities:

· Works closely with Washington DC based marketing leaders and channel owners to assess needs, develop content marketing strategies to support team priorities, and create and/or refine content based on established company goals, target audiences, and buyer personas

· Work with our internal content teams to develop content that supports lead generation, company value prop, website, brand messaging/awareness, customer retention and upsell, and other related initiatives

· Exceed SEO growth traffic and revenue targets, driving double-digit annual growth

· Ensure we follow SEO best practices, from on-page content to technical approach

· Optimizing on-page copy for semantic relevance and long-tail keyword targets

· Implementing technical SEO best practices, such as canonicalization and redirection

· Planning and executing link-building initiatives

· Conducting site-wide SEO audits with minimal assistance

· Spotting errors in page code and recommending corrections

· Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns

· Manage, create and optimize local map listings on Google My Business and citations

· Performing keyword research on an ongoing basis and identify uncover SEO keyword gaps to develop a pipeline of high-performing web pages

· Building content strategy aligned with SEO and internal linking practices

· Analyzing, tracking, and reporting on overall organic search performance, using data to report progress on key initiatives with insights that will shape future SEO strategies