Job Description
POSITION DESCRIPTION DOCUMENT
BASIC INFORMATION
Position Title
Area V M
Job Family
Retail Support
Function / Department
Retail (Visual Merchandising)
POSITION DETAILS
Grade
Reporting To
Corporate/Concept/Territory
Territory
Concept Name
(If Applicable)
LOCATION DETAILS
Base Location (City)
Country
POSITION OBJECTIVE
The job holder will be responsible for effective implementation of the brand visual strategy within retail stores in the territory. The job holder will be responsible for developing new ideas and processes to continuously evolve the brand visual implementations, keeping Landmark ahead of the competition both visually and commercially.
DO – Key Responsibilities
1.
Territory Visual Merchandising Planning
.Ensure consistency across all Visual merchandising plans within the territory
.Support the Concept VM head with annual time line/ critical path planning for New season set up and brand update activity
.Collate and document feedback from stores for new ideas for product presentation and visual implementation
.Work closely with the marketing team in delivering a consistent brand image within the territory
.Obtain approvals from Concept for any design/art work done locally/independently for Panels, Backlits, Leaflets, Signs etc
.Manage and plan for the Non-Trading Items for the respective territory in consultation with Concept VM Head
.Ensure that Non -Trading Items are ordered within the allocated budget and not misused
.Prepare and send a monthly detailed report on Non Trading Items orderings to the Concept VM, if orders are placed locally/independently
.Conduct planning to ensure stores are frequently visited and monitored to maintain visual merchandising standards
.Conduct surveys/ monitor competitors and understand the latest trends in visual display
2.
Instore Visual Merchandising Execution
.Ensure accurate execution of visual merchandising standards and guidelines
.Co-ordinate and guide stores on VM implementation based on store formats – large , small and medium
.Develop a communication network across stores to ensure any adhoc brand merchandising updates requested by head office are communicated to stores
.Manage and guide in-store merchandisers to meet all visual/retailing merchandising goals
.Ensure concept window and dcor rollout is as per concept VM guidelines
.Ensure all store elements and housekeeping is done in line with the VM guidelines
.Ensure all stores are aware of brand, windows and mannequin updates
.Ensure all stores collate evidence of implementation
.Plan store visits in line with the needs of the business ensuring new stores, company projects and trials and new season set ups are all given sufficient time
.Document store visit feedback and a clear improvement plan for all stores
.Develop and train the In store visual merchandising team on merchandising standards, interior design, space planning and store layout and other visual merchandising techniques.
.Train instore visual merchandising team to maintain a uniform look & feel and standardization across stores
3.
People Management (In case applicable)
.Manage and support team recruitment
.Monitor staff development and facilitate complaint resolution
.Set KRA's for direct reports and conduct performance appraisal
.Oversee staff deployment and drive motivation levels of the direct reportees
DISPLAY
QUALIFICATION
Basic Qualification / Education / Vocational Training
Graduate degree in any field
Advanced
Qualification / Certification / Specialist Training
NVQ certification in retail display or similar certification
EXPERIENCE
Minimum Experience
5-6 years of experience
Specific / Relevant Experience
4 years of experience in visual merchandising role in retail organization
COMPETECIES
Functional Skills and Capabilities
.Good Knowledge of Visual Merchandising processes
.Good Knowledge of consumer behavior/market trends/market forecasting techniques
.Good Knowledge of Interior design and architecture
.Resource Management
.Execution abilities
.Proficiency in English and local language
DELIVER
Perspective
Key Result Area (KRA)
Measure
Financial
Adherence to allocated Visual merchandising budget
% deviation from the allocated budget
Customer
Creative and Innovative visual merchandising concept development
Internal / External Customer Feedback score
Current Processes (Internal)
Adherence to visual merchandising standards
Achieve targeted complaince % wrt. visual merchandising standards
Execution of Visual Merchandising event calendar
Meeting the set timelines
Build for Future (Capability)
Enhance the retail capability, technical and behavioural skills
Number of training programs attended by self or team/
% improvement in performance pre and post training session
JOB
INTERACTIONS
KEY
INTERNAL INTERACTION WITH
NATURE OF INTERACTION
Marketing Department
For coordinating the merchandising with marketing initiatives
Graphic Designer
For implementing the various merchandising initiatives by getting them designed
Retail Team
For smooth implementation of merchandising initiatives in the stores
Finance Department
For getting financial approval for merchandising operations and initiatives
Category Management
For understanding the Concept merchandise and seasonal themes
KEY
EXTERNAL INTERACTION WITH
NATURE OF INTERACTION
Printing/Signboard Contractors
For coordination to print designs on posters, brochures etc
Suppliers
For approvals/negotiations to procure shop fitments and fixtures for territory
Validated by
Revised by
Validated on
Revised on
Job Details
Employment Types:
Full time
Industry:
Retailing
Function:
Merchandising & Planning / Category Management , Retail Chains , Sales / Business Development
Roles:
Area / Territory Sales Manager , Area Manager
