Google Ads Specialist
Overview of Lavish Ride LLC
Lavish Ride LLC is a premier provider of luxurious transportation services for corporate and individual clients. We believe determination is the main key to a success story, and for us, that story started 8 years ago with a mission to ensure traveling safely in absolute luxury around the globe. Our persevering and aspiring professionals share a commitment to Lavish Ride’s core values of service, comfortability, privacy, and safety in every interaction for our clients demand the best – and so do we. That’s why each individual is given the tools and training they need to succeed, resulting in pride for the work they do and the dedication they have to our clients.
Social Media and Google Ads Specialist Job Description
The Social Media and Google Ads Specialist attracts and interacts with targeted virtual communities and network users in order to help us make better business decisions based on our marketing data, achieve superior customer engagement and intimacy, website traffic, social media traffic, and revenue by strategically exploiting all aspects of the marketing roadmap.
The role focuses on maintaining the Social Media and Google Ad accounts of our company, analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our services, and improving our Social Media and Google Ad accounts by maximizing the return on our investment.
Social Media and Google Ads Specialist Job Requirements
● Bachelor's degree in Digital Marketing.
● Excellent command of English.
● Minimum 2-4 years work experience as a Social Media and Digital Marketing Specialist.
● Adequate knowledge of web design, web development, CRO, SEM, and SEO.
● In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
Social Media and Google Ads Specialist Skills and Qualifications
● Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
● Demonstrable social networking experience and social analytics tools knowledge.
● Knowledge of online marketing and a good understanding of major marketing channels.
● Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
● Competency with using frequently used computer software and programs, such as Microsoft Office
Social Media and Google Ads Specialist Responsibilities
● Setting up and optimizing Lavish Ride LLC pages within each platform to increase the visibility of the company's social content.
● Generating, editing, publishing, and sharing daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
● Creating editorial calendars and syndication schedules.
● Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
● Analyzing customer data to identify potential customers who may be interested in our company’s services and build strong client relationships through social media interactions.
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and ensuring to act on them.
● Moderating all user-generated content in line with the moderation policy for each community.
● Using Google Ads to drive and manage a variety of online marketing campaigns.
● Creating and optimizing Ad campaigns and PPC landing pages.
● Executing Ad campaigns across various channels such as search engines, social media platforms, or mobile devices.
● Creating and managing conversion tracking tools to measure campaign effectiveness.
● Identifying critical conversion points and drop-off points and optimizing user funnels.
● Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
● Analyzing and optimizing Ad and PPC campaigns to increase ROIs.
● Creating reports showing campaign effectiveness.
● Developing PPC strategies to increase online visibility.
● Planning, executing, managing and optimizing display advertising campaigns across multiple devices.
● Collaborating with other departments (Public relations, Sales, Marketing etc) to develop strategies, improve website traffic and sales, manage reputation, identify key players, coordinate actions, and ensure all advertising campaigns meet objectives set.
● Collaborating with agencies and vendor partners to achieve the best results possible.
● Research new advertising opportunities, evaluate emerging technologies, and provide recommendations to management on which ones are best for the company’s goals.
● Brainstorming with team members to conclude new and creative ideas.
