Head Of Marketing

20 يوليو، 2022

0 48 2 دقائق

Job Description

Our client:
Our client are pioneering the transformation of the Saudi Tourism and leisure market
Your Responsibilities:

Plan and implement the marketing strategy including public relations, social media, organizing events, creating campaigns, activations, website management, and trade marketing to drive brand equity and achieve key budget objectives.
Create, prepare and manage monthly, quarterly and annual budgets for the marketing department.
Act as the brand Ambassador through driving the brand identity, and compliance for the brand to ensure alignment, and brand promotion in all marketing and business mediums.
Supervise the planning and execution of the creative campaigns plans for the brands and ensuring the delivery of the ROI on all campaign actions.
Lead and promote the use of metrics to improve marketing effectiveness.
Influences digital strategy within the organisation in terms of its impact on structure, culture and strategic plans
Ensure the brand message is strong and consistent across all channels and marketing efforts, such as events, campaigns, web pages and promotional material.
Propose new initiatives and communications plans through researching trend ideas and competitors activities.
Articulate the desired guest experience to drive loyalty and the potential for guest advocacy. In addition, for guests to visit our activations/ destinations repeatedly.
Manage the development of activations/destination locations photo and video shoots through strong coordination with the agencies to deliver on the plan and meet targets.
Monitor performance of the assigned marketing initiatives to ensure compliance with brand standards, customers feedback and to improve the Return on Investment (ROI).
Develop and expand relationships with the community and wider public to explore new collaboration opportunities, revenue streams and partnership opportunities where relevant
Manage the team performance through providing performance feedback, conversations, appraisal, coaching, knowledge transfer
Develop the department SOPs, policies, procedures, processes, structure, and SLAs to ensure the effectiveness and standardization of the operations

Your Qualifications:

University Degree in marketing, sales or related field (Master's degree is preferred)
Minimum 10 years of experience in direct marketing
Similar work experience as Head of Marketing.
Experience running successful marketing campaigns.
Exposure in B2C is preferred
Focus on product development and packaging entertainment offerings is preferred.
Expertise in entertainment, tourism, adventure and recreation, immersion travel, and/or extreme sports is preferred.
English (Fluent) and Arabic (Working knowledge)

Halian Group
With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.
Our tech-talent and smart services help you to realise tomorrow's potential. Discover the amazing things possible when you bring the right people and the right technologies together.