Marketing Manager (F&B)

Job Description

Job Description :
Company
Our client is a leading automotive company, they are currently looking for a Marketing Manager to be based in Bahrain.
Duties & Responsibilities:

• Develop, organize, and implement local marketing & media activities / events, evaluate results of each marketing activity, and conduct post-event analysis report
• Control event budgets to ensure that limits are not exceeded prepared monthly reports
• Acquire prospective customers through marketing events and promote customer loyalty and maintain and update the CRM, grow the database of potential customer
• Maintain and update the dealer website content
• Build & maintain a sound relationship with local key media in coordination PR manager
• Maintain and update social media as relevant within company guidelines
• Defining specifics to execute events
• Selecting and managing service suppliers in line with set budgets
• Selecting event targets and manage invitations
• Participating actively to the planned initiatives
• Fully responsible to ensure all event materials fully comply to the corporate identity guidelines
• Ensuring Post event follow up
• Proactively mining database for follow up opportunities
• Assuring Marketing Form fulfilment
• Managing Customer database
• Analysing and understanding of the customer base structure, drawing the right conclusions and defining the right marketing strategy
• Coordinating Customer communication plan (e.g. waiting list and after-sale)
• Updating Leads/Customer sections in the CRM after each event
• Develop events and or activities based on the logic of customers clusters to maximize customer engagement
• Liaising with Service dept. coordinate welcome back campaigns
• Fully responsible to ensure all customer documents and communications fully comply to the corporate identity guidelines
• Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ to improve the KPIs directly linked to marketing related topics
• Building Communication tools (above and below the line) to allow the dealer to promote its services, activities, experiences and also to promote services, experiences
• Coordinating Customer complaints management
• Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ
• Organize monthly internal meetings with Sales Manager and After Sales Service Manager to review CSI scores and develop action plan
• Retain and manage digital and social media marketing providers
• Understand and oversee digital marketing campaigns and SEO/SEM and PPC tactics to acquire new clients
• Oversee email marketing campaigns to retain and engage current clients
• Drawing up yearly Marketing plan according to Marketing Guidelines
• Checking marketing activities effectiveness in terms of presence to the events, Customer and Prospect acquisition rate and Customer loyalty
• Develop and liaise with co-marketing partners to create co-marketing opportunities
• Cooperate with Sales& After Sales Department in providing marketing support to achieve commercial targets or on specific marketing activities
• Measure marketing spend effectiveness on all marketing initiatives and develop best practise initiatives
• Cooperate with Sales & After Sales Department in providing post event reviews & follow up
• Develop internal training, new marketing assistant orientation and on job training

Qualification & Requirements:

• Knowledge of basic marketing principles, luxury goods and or auto industry
• Basic understanding of digital marketing
• High standards for delivery of Brand Experience
• Winning personality with the ability to gain and develop fruitful partnerships within the luxury industry
• Passionate for improvement and challenging goals
• Good listener and persuasive communicator

Job Details

Employment Types:

Full time

Industry:

Recruitment / Staffing / RPO

Function:

IT , Public Relations , Marketing & Communications

Roles:

Program Manager , Social Media Marketing Manager , Marketing Manager

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