Marketing Manager

30 أبريل، 2023

0 0 2 دقائق

Marketing Manager

الوصف الوظيفي

Job description

We’re looking for a flexible and versatile marketing manager (specially with clinic/hospital background) is a must, who will be responsible for the growth of our inbound sales.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Minimum of 8-10 years of experience is needed.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
Guide the marketing department in developing new techniques and plans for promoting the organization's services and products.
Supervise the in-house marketing team and enhance the marketing campaigns through proven methods and techniques.
Train and instruct the marketing team members in planning and implementing modern promotional strategies.

المهارات

Responsibilities:

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution

· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills:

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

Job Type: Full-time

Ability to commute/relocate: