Performance Marketing Lead

7 أبريل، 2023

0 0 2 دقائق

الوصف الوظيفي

About Mumzworld

Founded in 2011, with the vision of making a mother’s life easier, Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby and child in the Middle East region.

Today, Mumzworld prides itself with being the premier, trusted and definitive source of mother baby and child products in the region, with the largest unique range of products. Mothers are at the heart of our brand. We not only strive to ensure that they make the most informed purchase decisions and receive a delightful, seamless and unique online experience, but also that they are empowered and engaged by the most supportive bilingual community. From the region, and for the region, we have impacted a community of over 2,000,000 Mumz and growing. Mumzworld has received numerous international and regional awards, anchoring it as the leader in its space. We are always on the lookout for the smartest, most ambitious talent who share our vision to build a best in class vertical ecommerce business, who are interested in contributing to the larger community and who believe that the only way to build great businesses is by being smarter, faster and more innovative than anyone else. We look for team players who are modest, understated, yet create a loud impact with their results. If that is you, we’d love to chat.

Here’s a snapshot of what your responsibilities would include:

Developing and implementing paid social media marketing strategies across Facebook, Snapchat, Tiktok, and Twitter ads.
Using data-driven insights to optimize campaigns and drive results.
Monitoring and analyzing performance metrics to identify areas for improvement and adjust strategies accordingly.
Providing guidance on campaign execution to the team.
Developing and maintaining relationships with key social media partners and staying up to date on industry trends.
Working collaboratively with cross-functional teams to align paid ads initiatives with overall business campaigns.
Developing and implementing testing plans to improve campaign performance and drive innovation.
Creating and maintaining budgets, forecasts, and performance reports for social media channels.
Understanding and utilizing pixels and event tracking to track conversions and optimize campaigns.
Understanding attribution models to accurately measure campaign effectiveness.

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