Digital Marketing Manager

13 مارس، 2023

0 0 2 دقائق

الوصف الوظيفي

Job Purpose:

The Digital Marketing Manager is primarily responsible in the formulation of digital & social media strategies to build lasting digital connection with consumers by planning, execution, and optimization of online marketing efforts and conducting various digital marketing campaigns to promote company’s products & services.

Key Responsibilities:

· Formulate and design digital marketing strategy in line with brand strategies and guidelines.

· Manage all digital marketing channels in line with the digital marketing strategy to increase brand awareness of all relevant brands.

· Manage and handle internal digital marketing team to achieve specific company objectives to increase brand engagements and conversions.

· Review, negotiate and manage contracts & maintain partnerships with media agencies & vendors to improve consumer experience.

· Plan and implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media Accounts, Email, Websites, E-Commerce Projects, etc.).

· Handle and manage Website Quality Assurance as well as Testing (back-end & front-end).

· Review and approve the content created for publishing onto various digital platforms.

· Manage social media marketing campaigns, digital advertising campaigns, SEO campaigns etc.

· Analyze digital marketing analytics reports and direct the Team to develop optimization plans to manage and improve online contents, SEO & Google Analytics.

· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and train the Team.

· Must be creative and come up with various innovative ideas to exhibit good digital presence for the Company and its brands.

· Handle new projects and work closely with business units / business partners on branding through digital marketing activities as and when assigned.

· Measures and reports performance of all digital marketing campaigns, budget spent and assesses against goals (ROI and KPIs)

· Strongly analyze end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points or any drop off points and optimize the online user channels.

المهارات

Qualifications / Experience / Technical Skills Required:

Bachelor’s/ Master’s Degree in Marketing or Digital Marketing or Mass Communication or IT or relevant field. Minimum of 5 to 7 years’ experience in digital marketing field with digital concepts and best practices, in which 3 to 4 years Managerial experience is required. Must have managed digital marketing team with expertise in overseeing B2B social media, Google AdWords/ SEO / SEM and Web Analytics Tools. Sound IT knowledge to work on Website/ E-Commerce back end would be preferred.

Key Competencies:

· Creative & Innovative skills

· Planning & Organizing skills

· Critical thinking & Analytical skills

· Problem Solving skills

· Interpersonal & Communication skills

· IT – Technical skills

تفاصيل الوظيفة

منطقة الوظيفة: دبي, الإمارات العربية المتحدة
قطاع الشركة: السلع الاستهلاكية سريعة التداول; صناعة السلع الاستهلاكية المعبأة; البيع بالتجزئة وبالجملة
طبيعة عمل الشركة: صاحب عمل (القطاع الخاص)
الدور الوظيفي: التسويق والعلاقات العامة
نوع التوظيف: دوام كامل
الراتب الشهري: غير محدد
عدد الوظائف الشاغرة: 1