Consultant – Branding and Marketing
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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
JOB TITLE: Consultant (Branding and Marketing)
TYPE OF CONTRACT: International Consultant – When Actually Employed
DURATION: 45 working days
DUTY STATION: Freetown, Sierra Leone
ABOUT WFP
The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.
ORGANIZATIONAL CONTEXT
WFP is assisting smallholder farmers to increase rice productivity and add value to achieve a safe and quality product. Surpluses are purchased directly by WFP for distribution under the National School Feeding Programme. However, to provide more diverse market opportunities, there is a need to link assisted Farmer Based Organisations to markets beyond WFP.
Sierra Leone’s main staple is rice, which forms a key part of the national food cultural identity. However, urban dwellers consume almost entirely imported rice, based on cost and availability. To achieve national food self-sufficiency, there is a need to encourage increased consumption of local rice by adjusting consumer behaviour and preferences. To this end, WFP will support assisted smallholder aggregators to establish a brand identity for their locally produced and processed rice and create forward linkages with private-sector wholesalers and traders.
KEY ACCOUNTABILITIES (not all-inclusive)
Under the direct supervision of the Asset Creation and Livelihood Activity Manager, the incombent will perform the following:
Outputs
- Develop name (s), logo (s) and brand (s) for locally produced rice
- In collaboration with the private sector, develop environmentally friendly packaging
- Develop a market strategy to link smallholder aggregators with wholesalers and traders
- Define a price point which local rice can be sold for in different units
- Map key market actors and foster long-term relationships with smallholder aggregators
- Train smallholder aggregators in price negotiation and contract management
Deliverables
- Create a brand identity for locally produced and processed rice
- Build relationships between smallholder farmer aggregators and wholesalers and traders
STANDARD MINIMUM QUALIFICATIONS
Education:
Undergraduate degree in communications, graphic design, marketing or other related fields, Previous experience working with private sector an advantage.
Knowledge and Skills:
- Background in private sector, marketing, branding and entrepreneurship
- Technical skills in graphic design
- Strong initiative and creative thinking
TERMS AND CONDITIONS
WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.
Please visit the following websites for detailed information on working with WFP.
http://www.wfp.org Click on: “Our work” and “Countries” to learn more about WFP’s operations
DEADLINE FOR APPLICATIONS
17 March 2023
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WFP has a zero-tolerance approach to conduct such as fraud, sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to WFP’s standards of conduct and will therefore undergo rigorous background verification internally or through third parties. Selected candidates will also be required to provide additional information as part of the verification exercise. Misrepresentation of information provided during the recruitment process may lead to disqualification or termination of employment
WFP will not request payment at any stage of the recruitment process including at the offer stage. Any requests for payment should be refused and reported to local law enforcement authorities for appropriate action.
