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Search Engine Optimization Specialist
As an SEO Specialist you will optimize the content on our client’s website based on analytics and keyword research. You will also be responsible for researching, advertising, and website layout trends that will generate more page traffic.
The role focuses on keeping abreast of the limousine industry, innovations, and trends, and valuing the quality content as well as technical insight to optimize the website for search engines.
Requirements
- Fluency in English and Arabic in written and verbal communication.
- Bachelor degree in marketing or related field.
- 3+ years of experience in successfully developing and executing SEO campaigns.
- Knowledge of SEO practices and willingness to keep up with new ones.
- Knowledge of keyword research and data mining tools.
- Familiarity with google analytics and other analytic tools.
- Excellent organizational skill and multitasking ability.
Responsibilities
- Develop optimization strategies to increase the client's search engine results rankings.
- Optimize images to increase the client website’s performance.
- Optimize URLs and create simple structured ones.
- Optimize Meta description, Header, and Title Tags.
- Build Backlinks, exterior links, and anterior links
- Research SEO keywords to use throughout the client's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with the marketing department to align goals.
- Efficiently communicate with the marketing department to run Google, bing, and social media ads.
- Geo Tagging and building local citations, map citations, and directions local search Ads (map ads).
- Collaborate with others within the marketing department to manage SEO strategy.
- Content Optimization by assisting the copy writers to create compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
Qualifications
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Excellent organizational skill and multitasking ability
- Able to complete competitive analysis of other companies within the industry.
- Comfortable analyzing high volumes of data on a daily basis.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.