Senior Social Media Officer

Senior Social Media Officer

الوصف الوظيفي

Job Purpose

Create, build and implement, new and existing Digital and social media targeted campaigns, tactical offers and promotions or services in alignment with all other marketing communications approach. Develop reports and content strategy as well as Monitor progress, and answering directly to social media inquiries, all while using the Taiba Hospital tone of voice and guidelines.

SPECIFIC ACCOUNTABILITIES

1. Implement a social media strategy that’s in line with the hospitals communication strategy and that will help build the hospitals identity, increase its audience, and goals; plan around the parameters for the hospitals social media strategy and determine objectives, establishing what needs to be accomplished and define how it will be done; Work with defined strategies to build/enhance the online follower base developing channels that strengthen engagement, reach and positive feedback.
2. Ensure accounts are updated on a daily basis and that messaging is timely and relevant; monitor the internet for any positive or negative feedback about Taiba Hospital, and then follow up on the feedback; ensure that Taiba Hospital is ahead of the competition, establish competitors reports that is consistently updated,; measure the effectiveness of different channels; study and analyze the results of reports provided based on sites traffic to detect both threats and opportunities, as well as to measure the effectiveness of various actions; Raise reports based on this information on monthly basis.
3. Develop creative out of the box and new content within all social media platforms and get further involved in Digital platforms such as Google ads and hospital website. To be able to provide analytical reports for executives and management; Work on the development of strategic alliances within the social media industry for future actions that can strengthen the growth of communities and the brand.

الوصف الوظيفي

المهارات

· Bachelor’s degree in online communication, public relations, marketing, or related field.

· Good understanding of products and social media channels.

· Social media trends and viral/trending events.

· Adobe design programs are a plus.

· At least 5 years as a social media executive or within a PR capacity with strong online presence and experience.

· Excellent bilingual skills, English and Arabic both verbal and written.

· Experience with visual thinking and pattern recognition

· Social media savvy with excellent online relationship building techniques.

المهارات

تفاصيل الوظيفة

منطقة الوظيفة

الكويت, الكويت

قطاع الشركة

المستشفيات الطبية

طبيعة عمل الشركة

صاحب عمل (القطاع الخاص)

الدور الوظيفي

التسويق والعلاقات العامة

نوع التوظيف

—

الراتب الشهري

غير محدد

عدد الوظائف الشاغرة

غير محدد

تفاصيل الوظيفة

المرشح المفضل

المستوى المهني

متوسط الخبرة

عدد سنوات الخبرة

الحد الأدنى: 5

منطقة الإقامة

الكويت

الجنسية

الدول العربية

الشهادة

بكالوريوس/ دبلوم عالي

المرشح المفضل

Job Source