Growth Marketing Manager

AUMET is the leading B2B marketplace to sell medical products between healthcare providers and distributors. We are innovating how distributors of medical supplies do business with consumer selling points such as pharmacies. With 500,000 transactions per month, AUMET marketplace is a fast-growing product that is capturing market share and is on a road to achieve its vision. And as we grow, we need talented people to help us grow!
We’re currently on the lookout for a Growth Marketing Specialist to expand our team to help us in building revenue, traffic and an audience using paid advertising methods. This can include things like google ads, email marketing and social media marketing.
The ideal candidate would be a great communicator and would enjoy working with lots of different people and departments, have an analytical mindset and be able to easily recognize gaps and opportunities through data analysis, and have experience in creating marketing strategies and be able to plan and execute those while supporting a team.
Responsibilities

• Take responsibility for the growth marketing and CRM strategy, processes and implementation.
• Manage Growth Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on organic tactics.
• Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
• Be responsible for communicating regular metrics and findings from your campaigns and analyzing performance, insights, blockers and areas of opportunity.
• Optimize ad delivery, conversion and under experience driving user activations as efficiently as possible.
• Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
• Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
• Have the creative ability to craft beautiful and enriching content together with the team to enhance your campaigns.
• Ideally you also have social media writing experience.

Requirements

• 2+ years experience in a Growth Marketing or Digital Marketing role. You have worked on social media campaigns, blogs, SEO/SEA, email campaigns, landing pages, and display marketing.
• Working previously in startup companies is a plus.
• Bachelor's Degree in Marketing, Business Administration, or a relevant field is preferred.
• Worked previously in the healthcare/pharmaceutical industry.
• The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.
• A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
• Strong experience in website analytics tools and Google Adwords.
• Experience in using Google Analytics, Mixpanel, and Metabase.
• Experience in any push notification tool, to create customized campaigns for our customers like “Moengage, webengage” is a plus.
• You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
• A growth hacking mindset and great analytical skills.
• Creativity, motivation, and a structured approach.
• Can create a deep analysis among other competitors and discover the edge points and values to use it to attract more customers.

للتقدم على الوظيفة