Senior Marketing Specialist – ( F& B Co. (OR) Building Materials Co. background)

31 أكتوبر، 2022

0 3 2 دقائق

الوصف الوظيفي

Job Summary:

The ideal candidate has a good understanding in lead generation and maintain existing customers. He/she will report to the dept. head to provide professional support in a wide range of creating objectives, planning, strategy and execute activities focused on increasing performance, gathering voice of the customer, providing customer input on product and solutions definitions and requirements and adapt marketing activities in line with the brand standards and budgets

Working closely with the dept. marketing team to create a strong brand presence online and offline campaigns and events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities

Initiate and manage qualitative market research for products in all stages of the product life cycle.
Create annual marketing plan, strategy and budget based on company objective and goals.
Use market analysis data and customer understanding and demand regional base.
Identify and analyzing trends, helping to create long-term plans and alternative strategic scenarios to identify growth opportunities for the business
Oversee, track, analyze and report day-to-day marketing activities.
Create and monitor the development of marketing materials such as brochures, catalogues, manual, etc
Identify and create proper market segmentation, business opportunities and ensure well maintained, conducted and consequent positioning.
Create market penetration strategy.
Lead and monitor the marketing implementation and evaluation the advertising communication activities, programs and promotions efficiency and effectiveness.
Lead the evaluation of product's life-cycle
Empower marketing tools and activities by creating marketing content.
Plan, execute and Manage marketing activities such as exhibitions, seminars, group meetings and other activities.
Attend physically to monitor and oversee all executing events and activities.
Liaise with regional teams to ensure that products and service strategies are well addressed and meet market needs.
Manage and monitor CRM
Responsible to maintain high customer satisfaction.
Manage the development of Maintain comprehensive customer database and customer relationships.
long-term strategic objectives for CRM programs.
Coordinate the design and preparation of support materials for the sales force and provide training where needed.
Strengthen our relationship with clients and company partnerships.
Manage contracts with creative and design agencies.
Manage the implementation and improvement of the marketing guidelines, policies and procedures and ensure compliance across all departments.

Qualifications

B-to-B and B-to-C marketing experience
Excellent writing and communication skills
Strong results-orientation
Fluent bilingual English and Arabic
Ability to grasp technical concepts and translate to commercial solutions

Be on site oriented

المهارات

Skills & Characteristics:

Min 3 years of marketing experience.
Bachelor degree in Marketing (Preferred).
Excellent oral and written communication skills.
Good understanding of online and digital marketing techniques and tools.
Good understanding in brand equity and target achievement.
Strong knowledge in SEO & SEM and how to optimize it.
Omnichannel basic experience.

تفاصيل الوظيفة

منطقة الوظيفة: جدة, المملكة العربية السعودية
قطاع الشركة: إنتاج الأغذية والمشروبات; المعدات ومواد البناء; المطاعم وخدمات الطعام
طبيعة عمل الشركة: صاحب عمل (القطاع الخاص)
الدور الوظيفي: السياحة والضيافة
نوع التوظيف: دوام كامل
الراتب الشهري: غير محدد
عدد الوظائف الشاغرة: 1