Assistant Manager – Brand

Job Description

JOB DESCRIPTION
POSITION OBJECTIVE – The position is responsible for overall brand development and implementation to maximize sales and profit – Strategize for brand penetration and positioning within the region to create brand image in the market
Key Responsibilities:
– Brand Growth and Profitability
– Maximize sales and profitability of brand stores in line with Company targets
– Develop the brand launch strategy in consultation with the Brand General Manager
– Control costs within budgetary guidelines for the brand stores
– Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
– Review feedback from territories on Brand acceptance and customer expectations
– Ensure adherence to financial plan in all key areas
– sales, markdowns, margin and average inventory
– Create the brand positioning in consultation with the Marketing team and Brand Principal / Br and General Manager
– Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
– Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.
– Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
– Determine buying requirements and formulate buying plan and budget
– Conduct product selection in coordination with the buying requirements and the product research received
– Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) Brand Image
– Create brand awareness Club Apparel – Coordinate with Retail Operations to collate the feedback on retail and brand operations
– Develop Strategy for Visual M erchandising at Stores and ensure implementation of the same Market and Competition Research
– Acquire market intelligence through various sources and analyze trends that may impact business
– Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
– Map competition prices / products and provide qualitative inputs to business
– Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
– Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
– Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals
– Co-ordinate for new store openings and re-fits with the operations and projects team
– Ensure brand outlet locations are in line with the brand strategy and positioning
– Ensure adherence to the store opening plan

Job Details

Employment Types:

Full time

Industry:

Retailing

Function:

Operations , Marketing & Communications , Marketing Research & Analysis

Roles:

Brand Manager , Product / Brand Management

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