JM Executive -Trade Marketing (IFFCO Beverage Solutions)

24 أكتوبر، 2022

0 2 دقيقة واحدة

الوصف الوظيفي

Job Summary:

Build & implement beverage Sales & Distribution strategy across Channels & Markets with focus on in market execution, promotional plans & activations. Work with distributor focusing on achievement of Sales & Volume objectives of existing SKU’s & NPD’s. Integrated plans for product launch, pricing, activations & marketing communication.

Key Responsibilities:

Ensure execution of Sales & Distribution strategy across markets & Channels to achieve value & volume targets by working with distributor to achieve optimum distribution coverage in existing and new markets
Drive relationship’s with KA’s to ensure success in MT & SS with execution of promotions, activations & flyer participation
Ensure execution of Trade push & promotion plans across General Trade with optimum coverage
Implement BTL activities across channels to ensure consistency in brand visibility
Build and execute TMI plans for all markets working directly with S&D teams
Applies data-based performance insights from Marketing Mix Analysis in support of delivering strong program/product specific ROI aligned to the overall brand plans
Drive the innovation / re-launches at customer level both for listing as well as on agreed Planogram & shelf standards with agreed Distribution strategy & action planning on execution & monitoring while, maintaining scorecards
Work with KA’s, Marketing Teams, Sales and Service Tech Teams to ensure Key ICEE and JCDC initiatives are executed in the market