Social Media Marketing Specialist
We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.
Responsibilities:
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Communicating with social media followers, including responding to queries in a timely manner.
• Define the most important social media KPIs
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Stay up to date with the latest social media best practices and technologies
• Communicate with industry professionals and influencers via social media to create a strong network
Requirements:
• BS in Communications, Marketing, Business, New Media, Public Relations or a related field.
• 2 or more years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, Snapchat, Google+ and other social media best practices
• Good understanding of social media KPIs
• Excellent writing skills in both English and Arabic.
• Great interpersonal and communication skills
Knowledge of software programs is a plus:
• Adobe Illustrator.
• Adobe PhotoShop.