Marketing Specialist

29 سبتمبر، 2022

0 6 دقيقة واحدة

الوصف الوظيفي

Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
Provide recommendations for future strategic initiatives through competitive and financial analysis
Conduct market research to find answers about consumer requirements, habits, and trends
Translate complex data and analytical models into insights that can be used to develop marketing strategies
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

Previous working experience as a Marketing Specialist
MA in marketing, communications, or similar relevant field
In-depth knowledge of traditional and digital marketing and market research methods
Applicable knowledge in marketing data analytics and tools
Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)
Outstanding communication, interpersonal, and presentation skills
Excellent organizational and time management skills