Digital Marketing Manager

18 سبتمبر، 2022

0 3 2 دقائق

الوصف الوظيفي

Digital Marketing Manager
– Sheraton, Cairo
Digital Marketing Manager
– Sheraton, Cairo
Posted 11 hours ago 1 open position
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Experience Needed: 4 to 7 years Education Level: Bachelor's Degree
Job Details
Career Level: Manager Salary: Confidential Job Categories:
Skills And Tools:
Job Description

Planning, implementing, and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.

Design, build and maintain our social media presence

Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Instrument conversion points and optimizes user funnels

Mastering lead generation and sales conversion

Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).

Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.

Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.

Work with the web development team to optimize copy for search engine optimization.

Perform ongoing keyword discovery, expansion, and optimization.

Identifies the right influencers to partner with based on campaign goals.

Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds.

Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

Support the sales team to develop powerful digital strategies for pitching.

Develop lead generation strategies to effectively incubate, qualify, and convert leads.

Know how to make a sales funnel and automation of it.

Manage, create an educational plan & train the rest of the team.
Job Requirements

4-7 Proven work experience as a Digital marketing strategist or Performance marketing manager.

Experience in optimizing landing pages and user funnels.

Experience in
Real-estate
or
E-commerce
Market is a
must
.

Strong analytical skills and data-driven thinking.

Mastering lead generation and sales conversion.

Proven ability to translate performance data into actionable insights using quantitative analysis.

Analytical and data-driven mindset.

Able to synthesize information and turn insights into actions.

Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.

Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
* Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking.