Marketing and Innovation Developer

GENERAL SUMMARY:
The purpose of the Marketing and innovation developer position is to effectively the marketing, advertising, branding, and promotional activities of the company. The marketing and innovation developer is also responsible for developing and maintaining marketing strategies that meet company objectives.
Essential Duties and Responsibilities:
Responsible for creating company marketing and brand strategy and leading projects and tactics that result from that strategy
Responsible for identifying new marketing and branding channels and opportunities and assuring that the company is a “fast follower” of new ideas and trends
Select and manage external suppliers to assure that deliverables are timely and fully support the company's initiatives
Assure that the company's brand and communications guidelines are up-to-date and enforced across all departments
Approve and distribute marketing materials and communications through the Company's Marketing System
Analyze and report on the return on investment of marketing campaigns
Approve marketing tracks in the Company's Marketing System that distribute materials and communications at specified intervals
Contact industry publications, consultants and influencers on an ongoing basis to ensure that company messaging and positioning is being received and understood
Manage public relations for the company through numerous media and communications outlets
Event management: local and regional business events, trade shows, and other various prospecting events
Knowledge, Skills, and/or Abilities Required:
Extensive experience in all aspects of developing and maintaining marketing strategies
Strong understanding of customer and market dynamics and requirements
Thorough understanding of how customers in the small to medium business market require, search, compare, and consume technology services
Technical marketing skills
Proven experience in customer and market research
Highly skilled in project management: define work plans, manage project teams, and manage budget
Professional in general office applications
Strong organizational, presentation, and customer service skills
Skill in preparing written communications and materials
Interpersonal skills: such as telephony skills, communication skills, active listening and customer care
Ability to multi-task and adapt to changes quickly
Typing skills to ensure quick and accurate data entry
Self-motivated with the ability to work in a fast moving environmentاضغط هنا للتقدم للوظيفة من الموقع الأصلي