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Reservations Manager
Primary Job Responsibilities
- Supervise the Reservations team, ensuring the implementation and adherence to sales strategies.
- Ensure a consistent application of Forbes 5-Star service standards for reservations across phone, online, and written communications.
- Establish incentive programs for reservation agents in collaboration with the DORM and DOSM.
- Properly allocate revenues for all rates and packages within the property management system.
- Accurately enter and track source, origin, and package codes for statistical reporting.
- Timely update rates across all channels.
- Maintain technical expertise in Reservation systems and their components.
- Review and manage waitlist reservations, providing necessary follow-up.
- Assist sales managers with rate quotes and availability for both group and leisure bookings.
- Communicate marketing programs and promotions to Reservations staff.
- Monitor and analyze changes in available inventory on a daily basis.
- Oversee the group housing and reservation process.
- Manage oversells and high demand periods with the Front Office Staff.
- Collaborate with Front Office leadership on same-day selling scenarios.
- Foster professional relationships with peers in competing properties to stay informed about business trends.
- Prepare 14-day forecasts weekly to ensure appropriate staffing levels, sharing them with operational Departments and corporate management.
- Alert the Revenue Manager about potential revenue shortfalls, gains, or pattern changes.
- Participate in the weekly Revenue Strategy Meeting, providing insights, feedback on promotions, and recommendations.
- Assist Revenue Management in preparing NAVIS production and month-end production reports, identifying service and revenue improvement opportunities.
- Coordinate with Preferred Hotels' designated Revenue Director to maximize program benefits that align with the property's branding and financial goals.
- Maintain relationships with key 3rd party entities such as online platforms (Expedia, Booking.com), traditional wholesalers, and agencies.
- Collaborate with Marketing, GMs, and Sales to develop special rates and promotions.
- Work with Revenue Management, Marketing, and Sales on hotel action plans.
- Hold regular meetings or teleconferences with the Director of Revenue Management.
- Attend necessary hotel staff and variance meetings.
- Continuously explore and implement improvements in reservations management through the adoption of new tools, methods, and procedures.
- Keep up-to-date with competitive sets and external factors that could impact the property.
- Coordinate competitive "shopping" activities to understand market rates and incentives.
- Manage the group housing process by collaborating with sales, service departments, and clients.
- Participate in the annual budget and marketing process as required by Hotel leadership.
- Note that this job description is not exhaustive; additional duties may be assigned.
Education/Experience
- 2-3 years of leadership experience in Reservations, preferably within luxury or upper upscale segments.
- A four-year degree is preferred.
- Strong phone skills, organizational abilities, multitasking capability, and a dedication to service and hospitality.
Requirements
- Proficiency in Microsoft Office, CRS, PMS, S&C, and distribution systems. Familiarity with OPERA and Delphi/IvVy is advantageous.
- Competence in using Aurora Anguilla Resort and Golf Club software.
- Effective training, coaching, and team leadership skills, demonstrated by a history of leading successful reservations sales teams.
- Excellent interpersonal, verbal, and written communication skills; proficiency in a second language is beneficial.
- Ability to collaborate with Front Desk and operational departments within a Reservations office environment.
- Attention to detail, multitasking skills, experience in resolving customer service issues, and a team-oriented mindset.
- Flexible scheduling availability, including AM/PM shifts, weekends, and holidays.
- Application of common sense in business and social situations and the ability to follow written, oral, and diagram instructions.
- Utilization of mathematical skills for interpreting financial information, preparing reports, and creating budgets.
- Interpretation of business records and statistical reports to inform decision-making.
- Sound decision-making based on reports, facts, experience, and personal insight.
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