Assistant Manager – Aggregator (To be based in KSA)

1 أغسطس، 2023

0 0 2 دقائق

Purpose of the role:

Responsible for:

Growing revenue to targets, managing multiple brands and aggregators
Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.)
Maximize the aggregator platform efficiency to capture and process the orders

Scope:

Americana Restaurant Business

Multiple Brand verticals: KFC- Hardee’s- CDR- Growth Segment
1 Country cluster: KSA
Manage multiple aggregator X brand country combination – varying from scale aggregators like Talabat & Deliveroo
Own Marketing budget on aggregators along with marketing team.

Strategic Accountabilities:

Define the growth strategy for each brand and aggregator, under your responsibility.
Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals
Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.

Operational Accountabilities:

Aggregator Operations responsibilities

Lead aggregator operations management with internal operation stakeholders.
Streamline ways of working with aggregators including IT projects.
Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project management responsibilities

Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings

Commercial responsibilities

Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
Minimize the marketing spend on aggregators and maximize conversions/RoI
Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans

Guest experience responsibilities

Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team

Other support responsibilities

Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience
Support the Brand/HD/CC ops team on aggregator channel initiatives, if required

Qualification & Experience:

Qualifications: