Social Media Campaign Influencer “Online chatbot on gender-based violence”

Terms of reference (TOR)

Social Media Campaign Influencer for “Improve the spread of communication about the online chatbot on gender-based violence” Under Refugee women and vulnerable Jordanian women affected by protracted crises in Zarqa and Mafraq seeking an improved SGBV response, protection system, and their leadership in it” funded by Generalitat de Valencia.

Background

Alianza Por la Solidaridad-APS has been working in the Middle East since 1993, both in Development and Humanitarian Action projects, in the Occupied Palestinian Territory, Jordan, and Lebanon. Specifically, in Jordan it has been working since 2012 in response to the Syrian crisis, prioritizing the protection sector, specifically on issues of Sexual and Reproductive Health (SRH) and prevention, protection, and care for survivors of gender-based violence (GV) in communities. refugee reception.

Introduction to the Chatbot:

Since primo 2021, AAAR-APS started the implementation of a pilot project (the Chatbot Project), which was funded by donors such as Naysmyth and Post People Lottery through ActionAid UK. Building on this pilot project, AAAR secured additional funding from the Kahane Foundation through ActionAid Switzerland and Generalitat Valenciana to continue and further develop the Chatbot.

The Chatbot Project is an ongoing project, which aims to combat violence against women and girls by using an online chatbot linked to Facebook and WhatsApp. The Chatbot Project is a small project, which is interconnected to the Humanitarian program since it contributes to the achievement of the overall objective of the Humanitarian Program: Refugee women and vulnerable Jordanian women affected by protracted crises in Zarqa and Mafraq seeking an improved SGBV response, protection system, and their leadership in it

The Chatbot Project is a digital tool, which has been designed with the engagement of the Women Protection Action Groups (WPAGs) mobilized under the humanitarian program. However, the chatbot’s target beneficiaries are Syrian refugee women and Jordanian women from host communities and displaced communities in Jordan. This means that this project focuses on the whole of Jordan and not only Mafraq and Zarqa. AAAR-APS has established a Chatbot committee in all governates in Jordan. The members of these committees were also involved in the design phase. In addition, AAARAPS has established a close collaboration with various service providers related to the Chatbot e.g., INGOs, Government Departments e.g., Health, Family, Ministry of Social Development etc.

Scope of work:

Alianza Por la Solidaridad-APS is looking for a Female influencer who will be responsible for promoting and advocating the chatbot “Darb Al Aman” platform, as well as creating the campaign content and posting it via all her social media channels.

The influencer will participate with the AAAR-APS communication and campaigning department in developing advertisement strategies for the platform, and maintain a friendly relationship with viewers, and followers, the target population to be reached is more than 5000 users.

The Influencer must be successful in her job role, and should convey the indulgence and authenticity of our chatbot platform, and also possess excellent multitasking skills, a creative way of thinking, brand understanding. She should be comfortable presenting ideas and results to both targeted audiences and internal teams and leading the chatbot campaign.

Expected Deliverables:

• Drafting and publishing content as per the schedule.
• Creating and writing relevant content for social media posts (posts, stories…).
• Sharing information and posts about the chatbot on her social media platforms.
• Setting a baseline and defining the tools to measure engagement and impact.
• Creating an overarching storyline that will capture the public’s imagination and inspire people to act.
• Developing key messages that are easy to share and digest.
• Coming up with campaign hashtags that are sufficiently unique to avoid competition.
• Listing the best opportunities to invest in paid promotions on FB, Twitter or Instagram.
• Working on increasing users on the chatbot platform and reach a target of 5,000 users.

Targeted Audience:

APS is looking to reach at least 5,000 women of all ages in Jordan as a direct target and another 5,000 men and boys as secondary data.

Timeline of the service;

July until August 2023.

Qualifications:

• Proven work experience within social media.

• Expertise in managing multiple social media platforms.

• Ability to deliver creative content ideas.

• Familiarity with online marketing strategies and channels.

• Expertise with social listening and community management tools.

• Ability to grasp future trends in digital technologies and act proactively.

• Maintains excellent writing and language skills.

• Excellent communication skills.

• Multitasking and analytics skills.

How to Apply:

This application is open to individuals.

Applications should contain the following documents / information to demonstrate their qualifications:

1- Expression of interest (no more than one page);

2- Proposal and a breakdown of expected services and associated costs, without VAT for the completion of all deliverables

Qualified and interested candidates are requested to send their documents and proposal to the following address: [email protected] by July 30, referring to this advertisement.

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