Brand Experience Manager

14 مايو، 2023

0 0 2 دقائق

الوصف الوظيفي

Brand Experience Manager | Al Futtaim Automotive | BYD

Overview of the role:

The primary focus of the role will be to strengthen and enhance the physical and digital presence of Al-Futtaim Electric Vehicle company brands through energizing and engaging content and experiences across all touch points including social media, physically owned network of sales and aftersales, experience spaces such as events/ exhibitions /malls and sponsored programs where the brand is presented and to ensure the success of customer lifecycle management by developing customer experience insights and implementing initiatives in helping the business increase the overall satisfaction scores and value for the customers.

What you will do:

Responsible for standardizing the experience across all Al-Futtaim EV company showroom, events, social and CRM (customer relationship management), based on the agreed Brand CI (customer intelligence) and guidelines which focuses on customer centricity.
Lead exciting initiatives around electrification which will include planning. coordinating partnerships and ensuring processes to ensure our brand projects and are delivered on time and produce the desired results.
Plan and implement the annual activation and sponsorship calendar with an aim to increase high quality and engaging presence across all active markets with a key focus on generating additional sales, awareness and aftersales leads as well as improving brand perception through innovative collaborations.
Work collaboratively across brands’ senior marketing managers and become their inhouse event agency to plan all product launches and events as per the brand standards and customer journey including all internal events.
Developing a brand experience program that helps elevate Al-Futtaim Electric Vehicle company perspective and brings it to the forefront of the future of clean energy in the UAE.