Campaign Coordinator
WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.
Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.
Job Title: Campaign Coordinator
Division: PPF – Private Partnerships and Fundraising Division
Duty Station: Rome, HQ
Type of Contract: Short-term Consultant (full-time work schedule)
Level: Junior CST-1
Duration: 11 months
Deadline for applications: 23.05.2023
ORGANIZATIONAL CONTEXT
The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea.
Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 811 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people. WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.
Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks vastly different, with many potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.
INDIVIDUAL FUNDRAISING
In the first year of the new growth strategy the IG team recruited 200k new supporters (both regular monthly givers and single givers), from over 190 countries primarily through digital advertising (Facebook and Search). Annual income has grown from $3m in FY19 to $24m in FY21 with growth ambitions going far beyond this.
Our focus is a digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience.
PURPOSE OF THE ASSIGNMENT
This is a junior role within the Global Supporter Acquisition Team. It serves as a support for the team’s 3x Campaign Managers via the coordination and technical execution of global digital fundraising campaigns across five languages.
ACCOUNTABILITIES / RESPONSIBILITIES
- Execute acquisition campaign setups across platforms
- Execute the setup of all donation pages in iRaiser and GoDonate, including the accurate setup of any associated redirects and URL tagging
- Execute the setup of campaigns in Facebook Ad Manager, ensuring that all creative reflects final clearance documents and is accurately named to ensure the quality of metadata
- Liaise with the team’s media agency to coordinate the setup and launch of search campaigns
- Build search campaign landing pages in Drupal, connecting them to the appropriate donation pages and Salesforce campaign codes to ensure accurate fund allocations
- Proof and test all elements of each campaign set up to ensure flawless execution
- Liaise with tech team to resolve any technical issues that arise during the setup process
- Coordinate the clearance process for acquisition creative
- Proofread all acquisition fundraising creative prior to submitting for clearance
- Work closely with PPF’s focal point in the Communications and Marketing (CAM) Division to coordinate the smooth and efficient clearance of fundraising creative
- Circulate weekly update updates to keep stakeholders informed of what creative is scheduled for upcoming clearance and what creative is currently live on Facebook/search
- Build and maintain audiences for acquisition targeting
- Perform regular updates of audiences lists within Facebook and Google ad platforms
- Research and build ad-hoc audience lists as required by Campaign Managers
- Organise and maintain acquisition team documentation
- Manage the team’s folders, filing systems and naming conventions on SharePoint, saving and organising incoming documents and reports from agencies and stakeholders
- Maintain the team’s bank of cleared copy lines and translations
- Update the team’s shared kanban boards and project timelines in Asana
- Document and maintain team processes e.g. launch process, QA process, translation process
- Support on content and celebrity fundraising
- Manage the gift inventory and arrange delivery of WFP merchandise and thank you cards to talent
- Maintain celebrity outreach lists and support on the risk assessment process
- Develop and maintain a portfolio of celebrity profile documents
- Monitor relevant social media profiles for content opportunities.
- Prepare content packages for WFP Goodwill Ambassadors and influencers
- Assist with reviewing, organising and filtering incoming beneficiary content
DELIVERABLES AT THE END OF THE CONTRACT
Campaign clearance and launch processes running smoothly. Campaign setups executed flawlessly. Effective support provided on content, celebrity fundraising, and any other tasks required to assist the acquisition team.
QUALIFICATIONS AND EXPERIENCE REQUIRED
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TERMS AND CONDITIONS
Short-listed candidates can be subject to written assessment.
WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables, please acknowledge the level of this consultancy offer and be aware that as per UN policy any negotiation based merely on personal cv is not allowed.
This consultancy assignment is renewable upon funding.
Visit the website for detailed information on working with WFP: http://www.wfp.org – Click on: “Our work” and “Countries” to learn more about our operations.
Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.
WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.
WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.
We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030
Saving Lives, Changing Lives!
