Single Giving Specialist

4 مايو، 2023

0 0 7 دقائق

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

Job Title: Single Giving Specialist

Division: PPF – Private Partnerships and Fundraising Division

Duty Station: Remote

Type of Contract: full-time regular Consultant

Level: CST-1

Duration: 11 months

Deadline for applications: 18.05.2023

ORGANIZATIONAL CONTEXT

The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; nearly 100 planes are in the air and 30 ships are at sea.

Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and growing private sector fundraising to reach more people.

WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.

Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different, with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralised team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

INDIVIDUAL FUNDRAISING

WFP has been the fastest growing global individual giving programme with an annual income from $3m in FY19 to $26.3m in FY22.

Our focus is a digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience. The Programme now recruits donors in English, French, German, Spanish and Arabic, with language capabilities also including Korean, and it delivers the supporter experience through email, SMS, WhatsApp, outbound telephone and Facebook.

PURPOSE OF THE ASSIGNMENT

As we continue scaling up in 2022, this role requires a thoughtful, resourceful, strategic, analytical and independent individual who will manage multi-lingual and multi-channel supporter communications activities to drive repeat giving from single givers, optimise second gift rate to 20% and bring in an annual income of $6.3 million from this segment of supporters.

You will have experience working within individual giving and collaborating with colleagues in Communications, Data intelligence hub, Marketing and Programmes. You will also have experience of working with teams to source compelling content, assets and stories that feed into fundraising products and propositions, experience in managing email marketing and multi-channel campaigns at an international level.
The focus for this role in 2023 will be to drive repeat giving, optimise second gift rate through multi-channel and multi-lingual supporter communications with continuous improvement and innovation.

ACCOUNTABILITIES / RESPONSIBILITIES

Strategic planning, delivery and optimisation of annual calendar of supporter development & retention activities for Single Supporters (multi-channel & multi-lingual)
Annual strategic planning and forecasting of email marketing, outbound telemarketing, SMS/Whatsapp, Facebook activities for SV(standard value) single giving supporters in coordination with SX specialists, including cash appeals, SG to RG conversion campaigns and nurturing activities
Manage data selections with the wider view of donor segmentation, donor universe, meta data and attribution model
Stewardship and engagement of existing supporters
Build communications acknowledging supporters giving behavior
Build communications reporting back to supporters about impact of their gifts with transparency and accountability
Create an engagement plan to give supporters the opportunity to engage with WFP in other ways than financial support
Analyse performance through data insight and optimise programme
Ensure activities are delivered on target and in a timely manner, executed to a high standard by setting clear deadlines, implementing quality assurance measures, monitoring progress and results
Continually monitor and analyse the performance of each activity per channel by using SX tools against targets in a timely manner. Measure performance of activities targeting single givers including email appeals, outbound telemarketing, SMS/WA and Facebook paid ads; banked SG income, engagement (positive/negative reactions), RG conversion, 2nd gift rate, cancelations, open rate(email), click rate(email), unsubscribe rate (Email), contact rate(phone) and other relevant key metrics Optimize appeals based on results; data selections, briefs, copy, CTAs, landing pages with the learnings of delivered appeals, test results etc.
Regularly present on performance to SX Lead, Head of IG and other senior management and propose/drive improvements
Quarterly review and analysis of results against forecast and reforecasting
If case of additional reporting needs, request changes and initiate additional analysis/reports through BI Hub

Test and delivery of new approaches to improve performance of Single Giving Programme

Planning and implementation of new personalized prompt on Godonate platform with support of Product Manager
Test new approaches to increase value and improve loyalty: use of goal in appeals, showing impact, increase two-way communications etc.
Make sure SX keeps learning from each email appeal (one test to be delivered for each appeal)
Make sure learnings are captured, communicated with the wider team and reflected to next activities

Line Management of SX Intern
Responsible for setting their annual deliverables
Support them to adopt their key responsibilities and day to day optimization supporter experience programme
Support them in their growth process (such as providing training/coaching opportunities, help them learn by practicing etc.)
Provide a full emersion into PPF 20-25 strategy

DELIVERABLES AT THE END OF THE CONTRACT

Leading the 5 pillars outlined above.

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education	University degree in Business Management, International Development, International Relations, Political Science, Economics, Marketing, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.
Work history	6 years of relevant work experience in fundraising at the international level Experience of managing donor communications, email marketing at the international level, delivering multi-channel supporter communications through digital channels that drive value & loyaltyWFP work experience is a plus
Technical skills	Strategic thinking Proven ability to manage an email marketing programme Proven ability to manage multi-channel, multi-lingual campaigns Salesforce Marketing Cloud knowledge is a plus Understanding of donor segmentation Experience in budget planning Essential computer skills in Microsoft Office applications: proficiency in Word, PowerPoint and Excel Proven ability to conceptualize, plan, manage, develop and monitor processes Proven ability to deliver projects on time and on budget Copywriting and proofreading skills in English is a plus Excellent understanding of global issues and an ability to translate an Organisation’s mission Excellent communicator with ability to work collaboratively with colleagues across different cultures, disciplines, and time zones English language skills as well as the ability to summarize and make data accessible to various internal audiences and stakeholders
Soft skills Other requirements	Outstanding analytical, negotiation and advocacy skills Highly organized with exceptional planning and project management skills Ability to handle multiple tasks within deadlines and deliver on commitments Ability to take initiative to solve problems and seek solutions Work effectively in a multi-cultural environment and international organization Excellent communicator with ability to work collaboratively with colleagues across different disciplines and time zones People management skills Uses tact and courtesy to give and receive information with a variety of individuals (people oriented) Motivated team spirit and contributed to an inclusive and sound working environment (team player) Highly adaptable to change and comfortable dealing with ambiguity, stress and competing demands with grace and humor Ability/willingness to travel to/from WFP HQ, Rome, and other European locations, for meetings with agencies e.g. supporter care and occasional trips to Friends organizations, when needed Availability for ‘out of hours’ on-call work including at weekends in the case of a humanitarian or other emergency appeals Willingness to be adaptable and ‘roll your sleeves up’ to get the work done across a small team with big ambitions.
Language(s)	Excellent command of spoken and written English Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

Terms and Conditions

Short-listed candidates can be subject to written assessment.

WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables, please acknowledge the level of this consultancy offer and be aware that as per UN policy any negotiation based merely on personal cv is not allowed.

This consultancy assignment is renewable upon funding.

Visit the website for detailed information on working with WFP: http://www.wfp.org – Click on: “Our work” and “Countries” to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives!

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4 مايو، 2023

0 0 7 دقائق