PPC Specialist

Job Description

Hi, we're UBRIK media, a tiny agency in Dubai. We've been in business for 10 years and have worked with 100+ brands in the region, and we are looking for a PPC Expert.

This role is not for you:

• If you are a fresher or have no experience in an agency environment
• If you don't have an in-depth understanding of the digital marketing ecosystem
• If you have less than 4 years of experience in PPC

So here's what we are looking for:

• PPC Expert in both English and Arabic
• Strong analytical and mathematical skills
• Ability to think strategically and develop innovative marketing strategies
• Manage a number of campaigns across Google, Facebook/Instagram, LinkedIn, Snapchat, and TikTok just to name a few and work with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines.
• Work with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize PPC campaigns.
• Have 4+ years of experience in PPC.
• Have done interesting things with brands.

Keep reading, because you might be the PPC Expert we're looking for.

If you’re a good fit for our agency:

• You’ll be creating and planning a variety of PPC campaigns across a range of digital channels (Google, Facebook/Instagram, LinkedIn, TikTok, Snapchat, Baidu, Yandex, and Twitter)
• You’ll be proactive in terms of coming up with ideas, strategies and tactics for campaigns.
• You’ll be involved in keyword selection and audience mapping across Ad Platforms.
• You’ll monitor budgets and adjust bids to gain better ROI
• You’ll be able to provide landing page and copy optimization recommendations based on data-derived touch points
• You’ll devise and implement effective A/B tests to optimize conversion rates
• You’ll need strong analysing trends and make data-driven decisions
• You’ll be producing detailed analysis, weekly and monthly reports across campaigns

Find out if you’re a good fit in 30 seconds or less. Answer the following True/False questions:

• I have a very good understanding of the digital marketing landscape
• I have an FSO (Figure Stuff Out) mentality
• I’m a doer, not a talker
• I’m a numbers person
• I have strong people skills
• I’m organised, and I manage my time super-effectively
• I’m always learning about my craft
• I pay attention to every single detail
• I genuinely care about increasing sales for my clients
• I overdeliver 110% of the time

If you answered “YES!” to ALL of the above questions, you’re a good fit. If you answered “no” to more than one question, you’re not a good fit.

These might seem like odd questions to ask on a job application. And we admit our criteria are strict. But more than ticking all the boxes on paper, we need you to fit with our culture.

Here’s why:

We run a lean operation. It’s a lot like a startup. All of our team members wear multiple hats. And unlike a big agency, there’s no place to “hide.” Every team member operates at 110% efficiency. If you aren’t someone who enjoys over-delivering, we aren’t the right agency for you.

Because we expect a lot from our people we make sure they’re taken care of:

– Work from home

– Weekly super fun team activities

– Quarterly team sessions

– And most importantly you will be treated like a person and not an employee number.

If you’re still reading, that’s a good sign.

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