Marketing & PR Specialist (Amman Office)

Mena Tech is the leading Arabic-speaking tech publication in the Middle East and North Africa region with over 5 million followers.

We are seeking a highly motivated Marketing & PR Specialist with a strong interest in technology and experience working with media publications/agencies specializing in technology. The ideal candidate will have a deep understanding of technology trends, strong communication skills, and a proven track record of building and promoting brands.

Responsibilities:

• Develop and implement marketing and PR strategies to increase brand awareness and drive traffic to our media publication.
• Create compelling content and manage social media channels, including LinkedIn, to engage with our target audience and build a community.
• Manage relationships with media outlets and industry influencers to secure coverage and promote our brand.
• Familiarity with news outlets and industry influencers in both Arabic and English media.
• Collaborate with the editorial team to identify opportunities for content marketing and thought leadership.
• Analyze and report on marketing and PR metrics to track performance and optimize strategies.
• Develop and execute email campaigns, create lead magnets, and nurture leads to convert them into users.
• Identify potential clients, build relationships, and close deals to increase revenue and expand the company's reach.
• Proven ability to write press releases in both Arabic and English.
• Knowledge of Arabic and English grammar, spelling, and syntax.
• Strong attention to detail and accuracy in written communication.
• Ability to tailor content to specific audiences and meet media standards.
• Ability to work collaboratively with the marketing and editorial teams to develop strategies and achieve media coverage targets.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing and PR, preferably in the technology industry.
• Strong understanding of technology trends and the ability to translate technical concepts into compelling content.
• Proven track record of building and promoting brands on LinkedIn.
• Experience in email marketing and lead generation is a plus.
• Experience in business development and a track record of identifying and closing new business opportunities.
• Excellent written and verbal communication skills.
• Strong analytical skills and experience with marketing and PR metrics.
• Ability to work independently and as part of a team in a fast-paced environment.

*** The candidate is preferred to live near our office (Location: King Abdullah || Street, Near King Hussein Park, Dabouq/Khalda)

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