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Cluster Marketing Executive
What’s the Job?
- Create awareness of and develop the brand you're marketing
- Communicate with target audiences and build and develop customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Support the marketing manager in delivering agreed activities
- Source advertising opportunities and place adverts in the press or on the radio
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- Organize and attend events such as conferences, seminars, receptions and exhibitions
- Lource and secure sponsorship
- Liaise with designers and printers and organize photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
- Preparing and delivering marketing plans within key objectives
- Conceive and develop efficient and intuitive marketing strategies
- Collaborate with managers in preparing budgets and monitoring expenses
- Monitor progress of campaigns using various metrics and submit reports of performance
