Strategic Account Director

Responsible for supervising, monitoring and taking the lead on developing and implementing strategic plans for advertising campaigns & integrated marketing campaigns. This involves conducting market research, analyzing consumer behavior and trends, and working closely with creative teams to develop effective messaging and creative concepts.
Main responsibilities:
• Understanding the client's business goals and objectives by meeting with the CS team on daily basis and the client on bi weekly basis to ensure that the strategic vision is in synic with the daily operational plot
• Conducting market research to identify target audiences, consumer behavior, and trends.
• Developing strategic plans for advertising campaigns that align with the client's business goals and target audiences.
• Collaborating with creative teams to develop messaging and creative concepts that effectively communicate the client's message.
• Managing the implementation of advertising campaigns, including media planning and buying, and tracking campaign performance.
• Analyzing campaign performance data and making recommendations for improvements.
• Deep understanding of social media strategies and how to align them with the overall advertising campaign.
To succeed in this role, you need to have strong analytical and strategic thinking skills, as well as excellent communication and collaboration skills.
You need to have a strong understanding of social media platforms, content creation and curation, and social media analytics. You should also be able to identify emerging trends and adapt social media strategies accordingly.
Qualifications:
• 10 + years of experience, preferably at an agency as part or leader of strategic client servicing and/ or planning director
• Strategic thinking on sophisticated accounts, an advanced degree, such as a master’s in business administration, is an advantage.
• Strong command of English language
• Ability to lead a team and work with junior members, develop, coach and mentor and lead by example
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