Web3 Marketing Lead (Full time UAE based)

20 أبريل، 2023

0 0 2 دقائق

الوصف الوظيفي

Responsibilities

We are looking for a highly motivated, collaborative and detailed Marketing Lead based in Dubai UAE with extensive marketing experience and comprehensive knowledge of crypto, block chain and fintech branding. He/She must lead a team of writers, designers, and account managers, and interact with clients on a regular basis while identifying trends among customer interactions to help plan digital campaigns that build brand loyalty.

Job Description

Define marketing strategies that support overall objectives
Develop a marketing plan and oversee its day-to-day implementation and activities
Network to create and nurture strategic partnerships
Design and coordinate PR campaigns and promotional materials across a variety of channels
Organize, plan, and oversee the following executions: Pop Platform go-to-market events
Create a product marketing strategy for protocols, with a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption
Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting
Collaborate with the rest of the Marketing team to constantly refine our messaging
Leverage data and customer insights to recommend current and future growth opportunities, including new functionality, new distribution opportunities, and improvements
Own the creation of demos and other product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, and content for the website and for the community
Bridge the technical knowledge of the Engineering team and the soft skills of the Marketing team to create compelling narratives that drive adoption
Work with Founder to articulate key messaging for audiences
Plan and produce thought leadership, press, and partner engagement events
Partner with Community Managers to align content, PR, and social media efforts
Track and report content and communications program results and metrics

المهارات

Qualifications

3+ years in technology or finance Marketing and Communications; blockchain, DeFi preferred
Deep experience setting marketing and go-to-market strategies in crypto
Inquisitive mindset, with awareness of current market trends
Exceptional storytelling, written, and verbal communication skills
Great design and data sensibilities
Strong track record of delivering excellent media results
Competent working in a fast-paced environment
Maintain open lines of communication; collaborate with other teams and suppliers
Proven experience as CMO or Director (some similar positions considered)
Keen understanding of data analysis methods and market research
Application of marketing techniques and strategies across a variety of channels
Leadership, creatively and analytically; prior experience managing remote teams is preferred
Outstanding communication skills (verbal and written) Abundance of marketing flair and creativity
Ability to feel and understand the wider Web3 crypto culture
Ability to be forward looking and project what the Web3 community are looking for
Advanced knowledge of large marketing tools and advanced AI marketing tools, in addition to the industry standard CRM and SEO tools like HubSpot, Google Analytics, Google Adwords, WebTrends, etc.