Marketing Manager

19 أبريل، 2023

0 1 2 دقائق

Marketing Manager

الوصف الوظيفي

Marketing Manager | Al Futtaim Malls

ABOUT THE ROLE

To promote awareness of the Arabian Center portfolio of brands across the site wide community including, commercial leasing, residential sales and leasing. Responsible for execution of planned marketing activities through advertisements, PR, campaigns, and events which effectively reaches the target audience, and firmly establishes the brand within the market. Working together with Al-Futtaim group brands to strengthen the message and ensure timely and effective marketing strategies that are within brand and budget according to the groups business objectives, relating to profitability and growth.

KEY ACCOUNTABILITIES

Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for the SPVs responsible for and in relation to the teams within Arabian Center / Mall marketing and group brands)
Communication – communicates with the other SPVs located on the property along with group brands (and not limited to) as well as residential and retail tenants and visitors to Arabian Center
Residents Updates (residential site / memos / newsletter etc)
Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on Arabian Center brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
Quarterly competition analysis reports
Daily news reports / monthly synopsis & recommendations
Website / Online Digital Activation – Ensures at all times that the Arabian Center website is up to date, takes into account new technologies & trends and builds the strategy
Updates – monthly report of updates
Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of Arabian Center within the media
1:1 Speaking programme
Measurement – ensure all marketing activities are trackable and measured to review ROI
End of year report all activities / ROI
Cross Promotions – working with group brands to further ROI, reach and effectiveness of spend and not limited to group brands, but also to identify tenants or external companies

المهارات

QUALIFICATIONS, EXPERIENCE, & SKILLS

Minimum Qualifications and Knowledge:

Bachelor degree in marketing / business or related field or equivalent professional qualification
Digital and online activation awareness

Minimum Experience:

Minimum of 7-10 years in a marketing or business related discipline in real estate / retail marketing
Minimum 2 years in GCC region
Asia / GCC marketing experience is preferred but not essential
Proven experience in customer and market research
Experience in working with external agencies, events, PR and advertising
Arabic speaker is a must

Behavioural Competencies :