Digital Marketing Manager
Job Title: Digital Marketing Manager – MENA
As the Digital Marketing Manager, you will attract, convert and retain MACRO customers by balancing strategy and execution, driving our paid strategy and channel roadmap, and executing on our growth plans.
You'll lead our digital performance campaigns from Awareness, Lead Generation and Adoption, to Revenue, Retention and Referral across different platforms and marketing channels, measuring and reporting the performance of all digital marketing campaigns, and assess against KPIs.
Responsibilities
– Work with different marketing stakeholders (mainly integrated marketing & content teams) to deliver on performance marketing strategies and plans, focused on the acquisition of new customers across channels, including paid digital/social, and SEM.
– Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.)
– Build, Scale and Deliver on Google Ads and Search ads (SEM) and optimize for conversions and CPA (and any other agreed on key metrics) with a focus on A/B testing.
– Monitor A/B and multivariate tests to optimize conversion and other key performance metrics; including messaging, creative format, landing pages, and more.
– Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our growth tactics, tiered accounts, and paid investments.
– Direct and manage Digital agency performance, contract and SLA on various channels to achieve goals and ROI targets owning responsibilities across payments, reporting, and analysis.
– Tweak strategies and budgets based on current performance to maximize ROI identify pain points and action plans to creatively improve non-performing areas and increase MQL to SQL conversion
– Size and identify new platforms, tools and systems to improve digital media performance
– Present weekly findings and insights to the marketing management as necessary to ensure we are continuously working towards achieving growth targets.
Requirements
– 5+ years of experience in a Digital marketing role with responsibilities for growth marketing or performance revenue management, Lead Generation. B2B experience is a must, SaaS and IT experience is a plus.
– Progressive Digital Growth Marketing experience with increasing financial responsibility and comfortable managing multiple complex demand funnels. Capacity to act autonomously in a fast-paced environment yet also able to develop a strong sense of work culture and network in a hyper-growth environment. Able to lead and sell in ideas to both a large audience as with intimate groups.
– Expert in digital marketing and a keen understanding how to leverage and develop content and creative in engaging customers across every stage of their journey to increase conversion.
– Highly comfortable and with hand on experience implementing campaigns on the main digital advertising platforms (Google Ads, LinkedIn ads, Facebook ads) to achieve required digital performance results.
– Highly proficient in evaluating demand channels’ performance through quantitative analysis to determine appropriate changes in the marketing mix.
– Creative thinker and problem solver and ability to stretch resources and build teams to reach key KPI's and juggle priorities.
– Experience in GCC Market.
– Fluent in English and Arabic.
