Short Term – Develop Export Fact Sheets for Priority Sectors

1. BACKGROUND

The Jordan Economic Reform Activity Task Order 1 (ERA) is a 5-year, $54 million program funded by USAID, which aims to support the Government of Jordan (GOJ) to prioritize and implement economic reforms. Through coordination with the GOJ, the Jordanian and international private sector, other donors, and Jordanian civil society, ERA will (1) advance economic reforms, (2) strengthen the business enabling environment, (3) increase exports and local, regional, and international investments, and (4) respond to emerging priorities. 

ERA is working with Jordan Exports (JE) to build its services and capacity to become the go-to institution for export promotion of goods and services. As part of the capacity building activities, ERA identified the need to develop export fact sheets to support JE’s export information services for potential exporters in the priority sectors including Architectural Engineering, Food and Chemicals

1. OBJECTIVE

The objective of this scope is to develop market intelligent document briefs (Export Fact Sheets) for select product groups within three priority sectors, Food, Chemicals and Architecture Engineering, that present potential exporters with information on export opportunities in specific target markets, how to access markets and potential competitors and buyers. The Export Fact Sheets should be developed using secondary data sources, such as the United Nation ITC portal and tools. At a minimum, the Fact Sheets should include data about the product groups in identified sectors and potential new markets spanning the last ten years as following:

Product export performance in current markets and future trends

Identifying new untapped potential market for these products or services

Market size, market access condition

Market requirement

Once the Fact Sheets are developed, ERA will co-host awareness sessions with JE to amplify JE and its services and enable the private sector to access relevant, pre-identified export opportunities and markets, including what factors to be mindful of when assessing export opportunities, identifying global buyers, and brokering deals within/through JE and relevant TPIs.

1. DETAILED RESPONSIBILITIES

The selected consultant will develop three 3 Export Fact Sheets per each sector in alignment with the National Export Strategy (NES) and Economic Modernization Vision (EMV) 2033. This to be achieved with following below detailed tasks:  

1. DELIVERABLES

Detailed deliverables for this assignment are described in the following table:

Deliverables will be submitted to ERA and JE first as a draft for comments and feedback before submitting them as final deliverables.

1. M&E Indicators

This SOW will contribute to the implementation of ERA activities aimed at export promotion (Component 3.1), included in the Y2 workplan under activity 3.1.1 and 3.1.4. This activity will correspond to ERA indicator 2: percentage of USG assisted organizations with improved performance.

1. JOB QUALIFICATIONS

Bachelor’s degree in business, statistics, economics/international economics, marketing/international marketing, international trade, or related field.

Minimum of 10 years of professional experience in international trade, export regulations, and marketing, research, trade, and foreign direct investment.

Experience in market analysis, market research, including the use of market research tools and techniques.

Extensive experience in content creation, marketing, or technical writing, developing marketing materials, technical documents, and educational content.

Experience in visual communication, and branding.

Knowledge in the targeted sectors, including knowledge of international trade regulations, documentation requirements, and market entry strategies. Be able to research and analyze market data, identify potential export opportunities.

Sound working knowledge and experience of Jordanian context and challenges.

Excellent computer literacy and knowledge of Microsoft Office Suite.

Strong project management, communication, and collaboration skills. Strong analytical research and problem-solving skills.

1. REPORTING

During this assignment and activity, the consultant will directly report to the export promotion component (C 3.1).

1. WORKING LOCATION

This assignment is to be conducted in Amman.

Interested and qualified candidates should submit their applications no later than Thursday, April 27, 2023

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