- Promotes and positions the brand based on each area and its requisites
- Creates tools to acquire users, and increase basket values, via different channels of marketing including BTL, ATL and TTL
- Contributes to setting the yearly user acquisition, transaction and sales targets and budgets; and implements the building blocks to achieve them
- Handles all users, orders, and revenue growth across the platform
- Sets optimized plans to acquire users and identifies opportunities to lower the related cost
- Creates, develops, and maintains plans and loyalty programs aimed at increasing user retention and orders frequency
- Works closely with the application technical team on enhancing and developing functions, based on consumer behavior, aimed at providing the customer with enjoyable experiences
- Monitors periodically the improvement of the application performance and users’ behaviors (downloads, conversions, stores ratings, frequency, dormant, active, new, abandoned carts…)
- Covers the market research of new initiatives pertaining to the launch of warehouses and the unlocking of new markets
- Comes up and implements cost-efficient and on-ground BTL activities designed to create buzz and awareness at a hyperlocal level
- Handles all in-app marketing activities including push notifications, promocodes, cashbacks and popup alerts, and comes up with out-of-the-box new initiatives
- Liaises with the designated agency on the strategic, content, PR, ATL, BTL and TTL marketing plans including research, inception, implementation, analysis, and action; while monitors the performance of the agency – efficiency, effectiveness, creativity – and measuring results
- Represents the company in all PR activations and events
- Establishes and manages the customer service functions and department
- Brands all tools and façade of the company/application (uniforms, windows, …)
- Develops brand ambassadorship programs with firms and/or entities of targets (universities, banks…)
- Identifies potential clients and sells customized online advertising and related services
- Assists in researching and setting new services and initiatives for existing and new targets of customers.
- Acknowledges and acts upon new opportunities based on market research and users’ behavior
- Coordinates with the operations teams on key performance indicators aimed at improving the overall user experience
- Works with a great focus on ROI
- Coordinates with the commercial team on cross advertising with partner brands
- Monitors continuously local competition and identifies global players in the industry to adapt best practices
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