Digital Marketing Officer

Job Purpose

Responsible for assisting in strengthening and maintaining the Museum’s online presence/ visibility through different channels, achieving the goals of awareness and promotion and handling interaction with online audience.

Duties and Responsibilities:

• To manage the Museum’s digital marketing channels, including social media, web site, email … etc.
• Develop with the support of the MarCom manager the annual social media strategy.
• Develop monthly plans to manage and publish on social media platforms and channel.
• Develop and issue quarter reports that measure the performance of the social media strategies and plans.
• Provide input to the MarCom plans and campaigns done developed for various projects.
• Provide an annual budget forecast to cover digital marketing activities costs across all projects/ campaigns.
• Support to other departments in producing related videos.
• Archiving/ Filing of (Museum’s photos of all years, monthly posting plans, annual social media strategies, social media reports.
• To develop and implement digital marketing strategies and campaigns using digital marketing channels to raise awareness, promote services and drive traffic.
• To generate, write and edit content for the web site, social media … etc. and share it through online marketing channels.
• To continuously analyze and evaluate campaigns’ performance, marketing channels’ effectiveness and feedback from users/ fans.
• To provide recommendations and prepare periodic reports on campaigns’ performance and related analytics.
• To keep the web site up-to-date and improve the user experience on the web site by improving content, layout … etc.
• To handle online interaction with users and reply to messages, comments and reviews.

Qualifications and Communications

• Bachelor’s degree in marketing or any related field.

• 2-3 Years of experience in a related field.

• A certified social media and digital marketing expert training course is a plus.

• To ensure that implemented campaigns and strategies work in line with Marketing Department’s plans and match the Museum’s strategic goals.
• To perform any other job-related tasks assigned by the direct manager

Skills

Technical Skills:

• Excellent writing, editing and proofreading skills in English and Arabic.

• The ability to work on multiple campaigns simultaneously.

• Advanced knowledge and experience in various social media platforms.

• Experience with e-publishing tools such as Hoot suite or other tools.

• Good Knowledge of SEO and Google Analytics.

• Advanced knowledge of analytics tools.

• A solid understanding of market and audience segmentation and user experience concepts.
• Good knowledge of Microsoft Office suite.

General Skills:

• The ability to manage multiple tasks, organize priorities and meet deadlines.
• Problem-solving and analytical abilities.
• Excellent communication and interpersonal skills.
• Follow-up and monitoring skills.
• A strong attention to details.
• Excellent time management skills.

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