Digital Marketing Officer

11 أبريل، 2023

0 0 2 دقائق

الوصف الوظيفي

Job Purpose

Responsible for assisting in strengthening and maintaining the Museum’s online presence/ visibility through different channels, achieving the goals of awareness and promotion and handling interaction with online audience.

Duties and Responsibilities:

To manage the Museum’s digital marketing channels, including social media, web site, email … etc.
Develop with the support of the MarCom manager the annual social media strategy.
Develop monthly plans to manage and publish on social media platforms and channel.
Develop and issue quarter reports that measure the performance of the social media strategies and plans.
Provide input to the MarCom plans and campaigns done developed for various projects.
Provide an annual budget forecast to cover digital marketing activities costs across all projects/ campaigns.
Support to other departments in producing related videos.
Archiving/ Filing of (Museum’s photos of all years, monthly posting plans, annual social media strategies, social media reports.
To develop and implement digital marketing strategies and campaigns using digital marketing channels to raise awareness, promote services and drive traffic.
To generate, write and edit content for the web site, social media … etc. and share it through online marketing channels.
To continuously analyze and evaluate campaigns’ performance, marketing channels’ effectiveness and feedback from users/ fans.
To provide recommendations and prepare periodic reports on campaigns’ performance and related analytics.
To keep the web site up-to-date and improve the user experience on the web site by improving content, layout … etc.
To handle online interaction with users and reply to messages, comments and reviews.

Qualifications and Communications

• Bachelor’s degree in marketing or any related field.

• 2-3 Years of experience in a related field.

• A certified social media and digital marketing expert training course is a plus.

To ensure that implemented campaigns and strategies work in line with Marketing Department’s plans and match the Museum’s strategic goals.
To perform any other job-related tasks assigned by the direct manager